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The Mobile Touch: YellowPages.com meets the iPod/iPhone

Saturday Nov 24, 2007

Last October 31, online iPod accessory, iWorld.com, announced a new Yellowpages.com-endorsed application that will give iPod users the chance to find details on local businesses and mapping information.

Created by Yellowpages.com in the US, the new innovative system was created specifically for the iPod Touch and the iPhone, bringing the company’s directory services to a new, mobile audience. This is exciting news, especially in the emerging, progressive realm of mobile search.

iPhone users can now easily find local businesses and services by going to www.yellowpages.com on their Safari browser and inputting a search term or category and location. Users can also access additional details such as user ratings, mapping, driving directions and automatically dial a business with the tap of a finger.

The application is also free to download, can be accessed through iPod manufacturer Apple’s “web app” site.

Yellowpages.com’s release of the new application has come after the AT&T subsidiary also launched other wireless search engines for mobile devices. Mobile phone users in the US can access information by texting a business name and postcode to YP411, while laptop users can also use the service through an optimized WAP browser.

The release of the new application for the iPod Touch follows the launch of a weather application for the device. WeatherBug’s web application can be used for international weather information and streaming videos of forecasts.

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