September 2008, the first Google Android phone T-Mobile G1 was unveiled and it caused much fury in the already effervescent world of technology. Now whether, this excitement was the result of the novelty of the software or the brand Google associated with it, is still not resolved. It  was the latter reason if some people are to be believed. The Google Android has amassed some not-so-good reviews about its technological brilliance, in terms of not really being an innovation but only an extension of the existing technologies in the mobile industry.

Nevertheless, The Android is definitely something that has the potential to evolve into a reckoning software stack or operating system. If we are to go by what its promoters have to say then the Google Android is the most developer/user-friendly, advanced open software. According to them, the new mobile operating system for mobiles runs on Linux Kernel and has relevant Java libraries.

The core applications that the Google Android consists of, such as the email client, SMS program, calendar, maps, browser, contacts, etc are all written in Java programming language. Along with these the other software frameworks include Dalvik virtual machine optimized for mobile devices, 2D graphics library, 3D graphics based on Open GL ES 1.0 specification (Hardware acceleration optional), media support for common audio, Bluetooth, Edge, 3G and WiFi(Hardware dependent), tools for debugging, memory, and performance profiling, and a plug-in for the Eclipse IDE. Sounds techy doesn’t it? All these are powered by a set of systems that are user-oriented themselves. Android also includes a set of C/C++ libraries as well that are both lightweight and powerful.

There is no doubt that the Google Android is highly functional and efficient, but is it the first of its kind? Well not really but definitely a beneficial tool for both consumers and advertisers. Google, with its Android has forayed into the telecommunications industry a progressive phenomenon, that of pervasive advertisement. One of the most advantageous features of the Android is being able to support quality content advertisement both static and video.

Obviously with the increase in the number of smart phone users, the advertising industry would definitely want to cash in on the opportunity of reaching out to its target audience so readily. Google is already the pioneer of web-advertising as it dominates the web world with Ad sense and Ad words. Thus, with Google Android, mobile advertisement will definitely encounter an unprecedented boon.

As far as its impact on the consumer is concerned, the software has already been compared to software installed in iPhone. However, certain factors give the Google Android a definite edge like security control, access to library of groundbreaking softwares, new signature unlocking tool (by drawing a shape or form on a 9 inch square which only a user knows) and others . As the market is already ripe for mobile browsing devices, Google by manufacturing a software and not a phone has allowed the consumer to exercise his or her choice and preference in terms of selecting the Handset and still acquiring the operating system that satisfies their dynamic cell phone needs.

Google Chairman and CEO Eric Schmidt said during the demonstration, “This partnership will help unleash the potential of mobile technology for billions of users around the world. A fresh approach to fostering innovation in the mobile industry will help shape a new computing environment that will change the way people access and share information in the future,”.

I can hear Google Android calling, are you there?