Comments on: Selling Yellow Pages in tough economic times http://www.elizabethgage.ca/blog/2008/12/25/selling-yellow-pages-in-tough-economic-times/ Elizabeth Gage CEO of PCM Interactive provides tips and tactics for harnassing the power of new media to deliver greater ROI through targeted Search Marketing Programs Sun, 23 Oct 2011 10:05:34 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Adam Strange http://www.elizabethgage.ca/blog/2008/12/25/selling-yellow-pages-in-tough-economic-times/comment-page-1/#comment-13237 Adam Strange Thu, 25 Feb 2010 01:59:13 +0000 http://elizabethgage.ca/blog/?p=336#comment-13237 Hey Mr Johnson. Sorry if my comment seemed offensive to you. I have been transitioning my longtime clients into more relevant forms of directional advertising for a years now. With the wide spread implementation of smart devices, i just can't envision a resurgence in the Yellow Pages print advertising medium. Hey Mr Johnson. Sorry if my comment seemed offensive to you. I have been transitioning my longtime clients into more relevant forms of directional advertising for a years now. With the wide spread implementation of smart devices, i just can’t envision a resurgence in the Yellow Pages print advertising medium.

]]> By: Elizabeth Gage http://www.elizabethgage.ca/blog/2008/12/25/selling-yellow-pages-in-tough-economic-times/comment-page-1/#comment-13151 Elizabeth Gage Mon, 11 Jan 2010 01:16:25 +0000 http://elizabethgage.ca/blog/?p=336#comment-13151 Thank you for your comments Mr Johnson. It is interesting to note that many of the large established yellow pages publishers are promoting "opt out" in hopes that consumers will cancel receiving the hard copy yellow pages and in return will use the online yellow pages product. This could be said to be an unfortunate failure of an industry as there does not seem to be the creativity to reinvent the current print model to meet the needs of the new consumer and advertiser. But rest assured there is value in a printed product because no new invention takes away "ease of use". As an advertiser, which you sound as if you are, have a look at independent niche print directory products. These independent players may very well replace the monopoly giants and "old players". We live in a customer focused world and the old monopoly "cultures of entitlement" more than often illicit behavior that points to the fact that they do not understand this salient fact. Thank you for your comments Mr Johnson. It is interesting to note that many of the large established yellow pages publishers are promoting “opt out” in hopes that consumers will cancel receiving the hard copy yellow pages and in return will use the online yellow pages product. This could be said to be an unfortunate failure of an industry as there does not seem to be the creativity to reinvent the current print model to meet the needs of the new consumer and advertiser. But rest assured there is value in a printed product because no new invention takes away “ease of use”. As an advertiser, which you sound as if you are, have a look at independent niche print directory products. These independent players may very well replace the monopoly giants and “old players”. We live in a customer focused world and the old monopoly “cultures of entitlement” more than often illicit behavior that points to the fact that they do not understand this salient fact.

]]> By: BJ Johnson http://www.elizabethgage.ca/blog/2008/12/25/selling-yellow-pages-in-tough-economic-times/comment-page-1/#comment-13149 BJ Johnson Sun, 10 Jan 2010 21:38:39 +0000 http://elizabethgage.ca/blog/?p=336#comment-13149 Hey Adam strange comment coming from a guy who uses yellow page ad design to feed the family. The only thing your looking at to make those loose lip acusations about print phone books is you and your wife's personal useage habits. As for being a small business owner, which you are not. Try going out and finding relevant local leads, not useless clicks to your website. I do it everyday and the book is still the best place to find those relevant, I'm ready to buy people. So as for shifting sands, the internet is a natural place to look, but not for local immediate need products and services. Remeber that yellow pages are not and never where used every day by all people. They where simply a natural place to make a selection when the furnace breaks or a plumbing leaks shows up. If your right and the yellow pages are dead as they have been saying since 1997 then I would suggest finding a new job. Hey Adam strange comment coming from a guy who uses yellow page ad design to feed the family. The only thing your looking at to make those loose lip acusations about print phone books is you and your wife’s personal useage habits. As for being a small business owner, which you are not. Try going out and finding relevant local leads, not useless clicks to your website. I do it everyday and the book is still the best place to find those relevant, I’m ready to buy people. So as for shifting sands, the internet is a natural place to look, but not for local immediate need products and services. Remeber that yellow pages are not and never where used every day by all people. They where simply a natural place to make a selection when the furnace breaks or a plumbing leaks shows up. If your right and the yellow pages are dead as they have been saying since 1997 then I would suggest finding a new job.

]]> By: Yellow Page Design http://www.elizabethgage.ca/blog/2008/12/25/selling-yellow-pages-in-tough-economic-times/comment-page-1/#comment-12268 Yellow Page Design Fri, 02 Jan 2009 18:05:54 +0000 http://elizabethgage.ca/blog/?p=336#comment-12268 Great article, but none of this addresses the shifting sands of the Yellow Pages advertising market. My wife recently used the Yellow Pages. Not because she wanted to, but because I was on her computer. After a few seconds of flipping pages (god those things are ugly) she asked me to move. Sales reps have to face the fact that within 5 years, three-quarters of a small businesses advertising budget will be allocated to web advertising, and the web products they have to offer are seriously inferior to their competitors products in user friendliness and track ability. Business owners are the smartest people in their communities. The only reason they've dealt with the Yellow Pages in the past is out of necessity. That need is rapidly evaporating. Now is the time for a good long sober look at the Yellow Page Publishers product mix. You can be the best Sales rep in the world, but it's not going to change the morphing environment we live in, or bring back the buggy whip, or the eight-track. To deny this simple fact, is not good for the Publishers, or the businesses they supposedly serve. Adam Strange AdRevamp.com Great article, but none of this addresses the shifting sands of the Yellow Pages advertising market.

My wife recently used the Yellow Pages. Not because she wanted to, but because I was on her computer. After a few seconds of flipping pages (god those things are ugly) she asked me to move.

Sales reps have to face the fact that within 5 years, three-quarters of a small businesses advertising budget will be allocated to web advertising, and the web products they have to offer are seriously inferior to their competitors products in user friendliness and track ability.

Business owners are the smartest people in their communities. The only reason they’ve dealt with the Yellow Pages in the past is out of necessity. That need is rapidly evaporating.

Now is the time for a good long sober look at the Yellow Page Publishers product mix. You can be the best Sales rep in the world, but it’s not going to change the morphing environment we live in, or bring back the buggy whip, or the eight-track. To deny this simple fact, is not good for the Publishers, or the businesses they supposedly serve.

Adam Strange
AdRevamp.com

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