Welcome to my blog and I hope you find the information posted here to be useful and insightful. I also invite your comments, questions and observations.

I created this blog as part of my PCM Interactive website to share my more than 20 years of knowledge, experience and insight in the fast-evolving advertising industry. I have been in the electronic and print advertising sectors with a focus in the directory advertising sector. With emerging technologies I have expanded my expertise into the digital sphere. We are now focused in particular on how search technology can be harnassed to deliver better advertising ROI for our regional and national customers.

The blog should be of interest to readers in the business and services community seeking to understand the advertising world and will hopefully provide you with information you can use in developing your own advertising strategies.

My blog is geared to providing information on the broader field of business and marketing and it is my hope it will be useful to a wide range of small and large businesses seeking to understand the world of advertising.

I’m also interested in finding out and sharing with other readers what has or has not worked for you and to engage all readers in sharing ideas and experiences.

Thanks for visiting and I hope you find the blog content useful.

Best regards,
- Elizabeth Gage

Direct Line: 650.273.5600