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	<title>PCM Interactive&#039;s Integrated Marketing Blog &#187; The World of Search</title>
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	<description>Elizabeth Gage CEO of PCM Interactive provides tips and tactics for harnassing the power of new media to deliver greater ROI through targeted Search Marketing Programs</description>
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		<title>SEO: Should Search Marketing be a mainstay in your online marketing budget?</title>
		<link>http://www.elizabethgage.ca/blog/2010/10/11/seo-search-marketing-essential-to-effective-online-marketing/</link>
		<comments>http://www.elizabethgage.ca/blog/2010/10/11/seo-search-marketing-essential-to-effective-online-marketing/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 05:24:13 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[The World of Search]]></category>
		<category><![CDATA[pcm interactive]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[search optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.elizabethgage.ca/blog/?p=2391</guid>
		<description><![CDATA[Companies who have realized the importance of search engine marketing and SEO as a mainstay in their regular online marketing diet have realized the strategic value of increased quality traffic to their company web sites. SEO, which was once a technical exercise, is evolving rapidly into a marketer’s game and this provides online marketing agencies such as PCM Interactive and others with tremendous opportunity to assist advertisers.]]></description>
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		<title>Why Google’s new Caffeine index is great for business</title>
		<link>http://www.elizabethgage.ca/blog/2010/06/21/google-caffeine-is-great-for-business/</link>
		<comments>http://www.elizabethgage.ca/blog/2010/06/21/google-caffeine-is-great-for-business/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 20:11:47 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[The World of Search]]></category>
		<category><![CDATA[google caffeine]]></category>

		<guid isPermaLink="false">http://www.elizabethgage.ca/blog/?p=2263</guid>
		<description><![CDATA[Google updated their index technology to meet searcher’s expectations. With the advent of images, real-time updates and videos, the internet is becoming a more multifaceted medium and both searchers and publishers expect the latest and most relevant content to appear in search results.

According to Google, Caffeine meets that expectation by providing 50% fresher results than the old technology as it processes hundreds of thousands of pages on a continuous basis. To demonstrate the concentration of this process, if the web pages that go through its “crawl process” were a pile of paper, the pile would grow taller by three miles per second and...]]></description>
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		<title>The ROI Challenge:Importance of Web Analytics firepower</title>
		<link>http://www.elizabethgage.ca/blog/2010/04/28/roi-importance-web-analytics/</link>
		<comments>http://www.elizabethgage.ca/blog/2010/04/28/roi-importance-web-analytics/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 13:35:20 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[The World of Search]]></category>
		<category><![CDATA[Web Analytics and ROI]]></category>
		<category><![CDATA[business intelligence]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://www.elizabethgage.ca/blog/?p=2130</guid>
		<description><![CDATA[Marketing is all about metrics and ROI. Impression metrics, message metrics, attitudinal metrics, behavorial metrics, transactional metrics...if your head is spinning it is perfectly normal. Determining what metrics are right for you is not an easy task. However, the best way to cut through the clutter is to reduce the noise by focusing on well-defined marketing objectives and the measurement of ROI. Marketing ROI can be determined. It is the engine of organic growth if aligned with corporate objectives.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google TV: The strategy and where to put the set-top box</title>
		<link>http://www.elizabethgage.ca/blog/2010/04/05/the-strategy-behind-google-tv/</link>
		<comments>http://www.elizabethgage.ca/blog/2010/04/05/the-strategy-behind-google-tv/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 01:44:59 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[The World of Search]]></category>
		<category><![CDATA[google tv]]></category>

		<guid isPermaLink="false">http://www.elizabethgage.ca/blog/?p=2021</guid>
		<description><![CDATA[Google has recently partnered with Intel, Sony and now Logitech to create an Android-based platform that will bring the internet right into your living room. This means that you will be able to stream online YouTube videos and search capabilities and keep up to date with all your social networking friends from yet another device - your television.]]></description>
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		<title>Real-time search and the next generation engine of &#8220;relevance&#8221;</title>
		<link>http://www.elizabethgage.ca/blog/2010/02/05/real-time-next-generation-search-engine/</link>
		<comments>http://www.elizabethgage.ca/blog/2010/02/05/real-time-next-generation-search-engine/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 00:00:45 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[The World of Search]]></category>
		<category><![CDATA[google real-time search]]></category>
		<category><![CDATA[next generation search engine]]></category>
		<category><![CDATA[page ranking]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[word of mouth advertising]]></category>

		<guid isPermaLink="false">http://www.elizabethgage.ca/blog/?p=1905</guid>
		<description><![CDATA[Google has combined algorithm tricks and filters, GPS technology, mobile use, and real-time search results into the creation of a truly powerful next-generation search engine.Suddenly the frustration of the daily commute to work can be reduced with the help of up-to-the-minute Tweets on traffic jams.]]></description>
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		<title>Twitter: How Social Conversationalist Marketing builds business On-The-Go</title>
		<link>http://www.elizabethgage.ca/blog/2010/01/20/twitter-social-conversational-marketing/</link>
		<comments>http://www.elizabethgage.ca/blog/2010/01/20/twitter-social-conversational-marketing/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 04:44:49 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[The World of Search]]></category>
		<category><![CDATA[conversationalists]]></category>
		<category><![CDATA[google real-time search]]></category>
		<category><![CDATA[social conversational marketing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.elizabethgage.ca/blog/?p=1798</guid>
		<description><![CDATA[Living in the moment has never been so prevalent as it is right now. Social Conversational Marketing is a real-time opportunity to build business on-the-go. According to PEW Internet and American Life Project, Twitter users are more likely to consume news and information on their mobile phones than anywhere else. With over 1,578,918 followers Dell Computers is doing a great job at driving sales through Twitter. ]]></description>
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		<title>Goggles: Mobile visual search technology goes beyond mapping</title>
		<link>http://www.elizabethgage.ca/blog/2009/12/20/goggles-mobile-visual-search/</link>
		<comments>http://www.elizabethgage.ca/blog/2009/12/20/goggles-mobile-visual-search/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 06:36:57 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[The World of Search]]></category>
		<category><![CDATA[goggles]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[image recognition]]></category>
		<category><![CDATA[mobile visual search]]></category>

		<guid isPermaLink="false">http://www.elizabethgage.ca/blog/?p=1683</guid>
		<description><![CDATA[Our world is being hyper-linked at a rapid speed. Google's new Android mobile visual search application "Goggles" promises to bridge the gap between our physical and virtual web worlds. In the future instead of wearing earbuds for music I can see the very real possibility of sporting tiny cameras on our glasses that will enable our "own eyes" to conduct an image search and connect and retrieve information from the cloud.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Social Search Revolution</title>
		<link>http://www.elizabethgage.ca/blog/2009/11/26/the-social-search-revolution/</link>
		<comments>http://www.elizabethgage.ca/blog/2009/11/26/the-social-search-revolution/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 19:36:07 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[The World of Search]]></category>
		<category><![CDATA[eurekster]]></category>
		<category><![CDATA[google social search]]></category>
		<category><![CDATA[personalized search]]></category>
		<category><![CDATA[swicki]]></category>

		<guid isPermaLink="false">http://www.elizabethgage.ca/blog/?p=1589</guid>
		<description><![CDATA[Planning a vacation getaway, to purchase a new cell phone, or wondering what the hottest Christmas gift is for an eight year old? Why not turn to your social network? Social Search is being called the next revolution in search.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Rockmelt:Innovative Browsers to Shape Future of Multi-platform Search</title>
		<link>http://www.elizabethgage.ca/blog/2009/08/15/rockmelt-innovative-browsers-to-shape-search/</link>
		<comments>http://www.elizabethgage.ca/blog/2009/08/15/rockmelt-innovative-browsers-to-shape-search/#comments</comments>
		<pubDate>Sat, 15 Aug 2009 19:58:52 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[The World of Search]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[google chrome]]></category>
		<category><![CDATA[marc andreessen]]></category>
		<category><![CDATA[mozilla]]></category>
		<category><![CDATA[netscape]]></category>

		<guid isPermaLink="false">http://www.elizabethgage.ca/blog/?p=1342</guid>
		<description><![CDATA[Marc Andreessen, the founder of Netscape, a pioneering company in the browser market in 1994, has reentered the internet search market with his announcement to back a new startup, Rockmelt, aimed at building a new internet browser. How will Rockmelt differ from Firefox, Safari and Chrome and deliver lighting speed in a secure environment?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Bing:The Importance of Decision Engine Optimization</title>
		<link>http://www.elizabethgage.ca/blog/2009/08/09/bing-the-importance-of-decision-engine-optimization/</link>
		<comments>http://www.elizabethgage.ca/blog/2009/08/09/bing-the-importance-of-decision-engine-optimization/#comments</comments>
		<pubDate>Sun, 09 Aug 2009 20:21:31 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[The World of Search]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[decision engine optimization]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[search wars]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.elizabethgage.ca/blog/?p=1334</guid>
		<description><![CDATA[The partnership between Microsoft and Yahoo has inescapably altered the search industry landscape and some recent research from Comscore points to some startling future developments. Bing for one, can no longer be ignored as the growth in both search penetration and share of search result pages has seen considerable growth pointing to the importance of decision engine optimization.]]></description>
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