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	<title>PCM Interactive&#039;s Integrated Marketing Blog &#187; Other</title>
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	<description>Elizabeth Gage CEO of PCM Interactive provides tips and tactics for harnassing the power of new media to deliver greater ROI through targeted Search Marketing Programs</description>
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		<title>When Yellow Turns to Black</title>
		<link>http://www.elizabethgage.ca/blog/2010/10/31/yellow-turns-to-black/</link>
		<comments>http://www.elizabethgage.ca/blog/2010/10/31/yellow-turns-to-black/#comments</comments>
		<pubDate>Sun, 31 Oct 2010 21:58:28 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[Kaufman Index of Entrepreneurial Activity]]></category>
		<category><![CDATA[yellow]]></category>
		<category><![CDATA[yellow monopoly]]></category>
		<category><![CDATA[yellowpages]]></category>

		<guid isPermaLink="false">http://www.elizabethgage.ca/blog/?p=2436</guid>
		<description><![CDATA[Some time has passed since I received the passages from "The Art of War" from the businessman. They say crisis breeds opportunity and historically there is considerable evidence that such adversity fosters innovation in companies. We reinvented our business-model by expanding our footprint and our service offerings, and finding solutions in unlikely places. For us inspiration has come from our loyal staff, from our social network, from our wonderful new suppliers, from our customers and through participating in new growth opportunities.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Yellow Pages Headings</title>
		<link>http://www.elizabethgage.ca/blog/2010/02/15/the-yellow-pages-headings/</link>
		<comments>http://www.elizabethgage.ca/blog/2010/02/15/the-yellow-pages-headings/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 03:42:47 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[marc tellier]]></category>
		<category><![CDATA[yellow pages]]></category>
		<category><![CDATA[yellow pages directories]]></category>
		<category><![CDATA[yellow pages group]]></category>
		<category><![CDATA[yellow pages group canada]]></category>

		<guid isPermaLink="false">http://www.elizabethgage.ca/blog/?p=1932</guid>
		<description><![CDATA[Marc Tellier, the CEO of Yellow Pages Group recently said in the Globe and Mail that the fastest growing heading in his Yellow Pages for several years in a row now is "Tatoo Parlours".  Isn't that remarkable? I would have no reason to reference that heading but you see everyone has a different use for this product including, Mr Tellier.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Kelsey Group DMS09: Yellow Pages and Teaching an Old Dog New Tricks</title>
		<link>http://www.elizabethgage.ca/blog/2009/09/23/kelsey-group-dms09-yellow-pages/</link>
		<comments>http://www.elizabethgage.ca/blog/2009/09/23/kelsey-group-dms09-yellow-pages/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 04:18:09 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[The Kelsey Group]]></category>
		<category><![CDATA[yellow pages]]></category>

		<guid isPermaLink="false">http://www.elizabethgage.ca/blog/?p=1424</guid>
		<description><![CDATA[When you want to teach a dog a new trick you need lots of wieners in your pocket. At the Kelsey Group’s 30th Yellow Pages Conference in Orlando industry masters of the Yellow Pages Industry gathered to lick their wounds.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Yellow Pages Revenue growth 8.4%: Sensis vs The Island Caretaker as the Best Job in the World</title>
		<link>http://www.elizabethgage.ca/blog/2009/02/28/yellow-pages-revenue-growth-84-sensis-vs-the-island-caretaker-as-the-best-job-in-the-world/</link>
		<comments>http://www.elizabethgage.ca/blog/2009/02/28/yellow-pages-revenue-growth-84-sensis-vs-the-island-caretaker-as-the-best-job-in-the-world/#comments</comments>
		<pubDate>Sat, 28 Feb 2009 17:22:50 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[carol johnson coo sensis]]></category>
		<category><![CDATA[Island Caretaker]]></category>
		<category><![CDATA[leadership success]]></category>
		<category><![CDATA[sensis]]></category>
		<category><![CDATA[telstra]]></category>
		<category><![CDATA[the best job in the world]]></category>
		<category><![CDATA[yellow pages]]></category>

		<guid isPermaLink="false">http://elizabethgage.ca/blog/?p=447</guid>
		<description><![CDATA[ “Putting the customer in the centre of all we do is why we have been successful” says Carol Johnson, COO of Sensis Yellow Pages. And success is indeed the case. Telstra has just announced 8.4% growth for Sensis, Australia’s Yellow and White Pages. ]]></description>
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		<title>Selling Yellow Pages in tough economic times</title>
		<link>http://www.elizabethgage.ca/blog/2008/12/25/selling-yellow-pages-in-tough-economic-times/</link>
		<comments>http://www.elizabethgage.ca/blog/2008/12/25/selling-yellow-pages-in-tough-economic-times/#comments</comments>
		<pubDate>Fri, 26 Dec 2008 04:34:24 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[selling yellow pages in a tough economy]]></category>
		<category><![CDATA[yellow pages sales]]></category>

		<guid isPermaLink="false">http://elizabethgage.ca/blog/?p=336</guid>
		<description><![CDATA[    The keywords and phrases people use when searching over the internet can be fascinating to observe. Recently though, one searcher caught my attention. They had typed into Google the following: “Selling Yellow Pages is getting harder”. Pausing to imagine the person behind the search I envisioned a veteran yellow pages sales representative facing [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Wall Street Journal Predicts Yellow Pages Extinction: Is it Self-Imposed?</title>
		<link>http://www.elizabethgage.ca/blog/2008/11/17/wall-street-predicts-yellow-pages-extinction-is-it-self-imposed/</link>
		<comments>http://www.elizabethgage.ca/blog/2008/11/17/wall-street-predicts-yellow-pages-extinction-is-it-self-imposed/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 05:13:53 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[Other]]></category>

		<guid isPermaLink="false">http://elizabethgage.ca/blog/?p=283</guid>
		<description><![CDATA[  The Yellow Pages Industry, long ruled by an elite class, used to regular golf and 65% plus profit margins, needs to come to a new reality. The viability of the product is very much part of the new age but only if they listen to the needs of their customers, rather than driving them out of [...]]]></description>
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		<title>Sensis: The Yellow Pages Success Story for 2008 &#8211; Part II</title>
		<link>http://www.elizabethgage.ca/blog/2008/10/02/sensis-the-yellow-pages-success-story-for-2008-part-ii/</link>
		<comments>http://www.elizabethgage.ca/blog/2008/10/02/sensis-the-yellow-pages-success-story-for-2008-part-ii/#comments</comments>
		<pubDate>Fri, 03 Oct 2008 00:11:50 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[Other]]></category>

		<guid isPermaLink="false">http://elizabethgage.ca/blog/?p=217</guid>
		<description><![CDATA[  Everyone thought Yellow Pages was dead, but Sensis believed that print never loses its touch. The recent financial success of &#8216;Australia&#8217;s Search Engine&#8217; has actually proved that, in order to succeed, good management and determination are the most important factors. Taking a cue from the success of online search engines and Yellow Pages, the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>ZAPCodes: New Yellow Pages traffic driver?</title>
		<link>http://www.elizabethgage.ca/blog/2008/06/13/zapcodes-new-yellow-pages-traffic-driver/</link>
		<comments>http://www.elizabethgage.ca/blog/2008/06/13/zapcodes-new-yellow-pages-traffic-driver/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 13:04:08 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[Other]]></category>

		<guid isPermaLink="false">http://elizabethgage.ca/blog/?p=170</guid>
		<description><![CDATA[  Here’s something that could quickly invade the Yellow Pages. Michael Taylor of The Kelsey Group reported that a new “quick response” bar code technology, called QR Codes (created in Japan by Denso-Wave) was introduced in Singapore last March.   “Branded as ZapCodes, the two-dimensional bar codes enable mobile phones equipped with cameras and special [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Yellowbook turns a new page</title>
		<link>http://www.elizabethgage.ca/blog/2008/06/11/yellowbook-turns-a-new-page/</link>
		<comments>http://www.elizabethgage.ca/blog/2008/06/11/yellowbook-turns-a-new-page/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 15:10:41 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[Other]]></category>

		<guid isPermaLink="false">http://elizabethgage.ca/blog/?p=169</guid>
		<description><![CDATA[  Yellowbook recently launched their new integrated marketing campaign entitled “Say Yellow to the Future.” The campaign includes a full branding makeover with a new streamlined logo and a name conversion to one word (formerly Yellow Book), new television commercials by Oscar-nominated Hollywood director Vadim Perelman, and newly-designed print directories that present the company as [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Yellow Pages Association Offers Small Local Businesses 3 Key Tips for Marketing Programs</title>
		<link>http://www.elizabethgage.ca/blog/2008/06/08/yellow-pages-association-offers-small-local-businesses-3-key-tips-for-marketing-programs/</link>
		<comments>http://www.elizabethgage.ca/blog/2008/06/08/yellow-pages-association-offers-small-local-businesses-3-key-tips-for-marketing-programs/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 03:28:22 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[Other]]></category>

		<guid isPermaLink="false">http://elizabethgage.ca/blog/?p=168</guid>
		<description><![CDATA[    &#8220;Small businesses today are very conscientious about spending, but advertising is an important operating investment because businesses always need reliable ways to attract new customers and increase sales,&#8221; said Neg Norton, president of the Yellow Pages Association (YPA). &#8220;The most important thing small businesses can do is have the proper resources in place [...]]]></description>
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