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	<title>PCM Interactive&#039;s Integrated Marketing Blog</title>
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	<description>Elizabeth Gage CEO of PCM Interactive provides tips and tactics for harnassing the power of new media to deliver greater ROI through targeted Search Marketing Programs</description>
	<lastBuildDate>Mon, 02 Jan 2012 04:42:17 +0000</lastBuildDate>
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		<title>Does your company need help understanding the mobile landscape in 2012?</title>
		<link>http://www.elizabethgage.ca/blog/2012/01/01/understanding-mobile-marketing-2012/</link>
		<comments>http://www.elizabethgage.ca/blog/2012/01/01/understanding-mobile-marketing-2012/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 04:42:17 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[apple ipad]]></category>
		<category><![CDATA[Firo Communications]]></category>
		<category><![CDATA[Google Android]]></category>
		<category><![CDATA[mobile analytics]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[mobile technologies]]></category>
		<category><![CDATA[mobile website]]></category>
		<category><![CDATA[NFC]]></category>
		<category><![CDATA[QR Codes]]></category>
		<category><![CDATA[Smart Phones]]></category>
		<category><![CDATA[sms]]></category>
		<category><![CDATA[tablet sales]]></category>

		<guid isPermaLink="false">http://www.elizabethgage.ca/blog/?p=3068</guid>
		<description><![CDATA[Google Android has garnered 53% of the smart phone market surpassing Apple iPhone market share of 27%, while Microsoft, who has teamed up with Nokia, is fighting for its piece of the pie with its soon-to-launch, Windows 8 platform. Are they too late for the party? ]]></description>
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		<title>Holiday Traditions</title>
		<link>http://www.elizabethgage.ca/blog/2011/12/24/holiday-traditions/</link>
		<comments>http://www.elizabethgage.ca/blog/2011/12/24/holiday-traditions/#comments</comments>
		<pubDate>Sat, 24 Dec 2011 23:20:52 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[Photos]]></category>
		<category><![CDATA[christmas traditions]]></category>
		<category><![CDATA[holiday traditions]]></category>
		<category><![CDATA[plum pudding]]></category>

		<guid isPermaLink="false">http://www.elizabethgage.ca/blog/?p=3055</guid>
		<description><![CDATA[The shortbreads are cooling, the plum pudding is gently steaming, and the church choir on CD is singing Christmas Carols. “Mmm… says my 14 year old daughter downing a couple of the shortbreads, “it’s a good thing you got the shortbreads made Mums. I mean Chuch and I were concerned that Santa might pass on [...]]]></description>
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		<item>
		<title>The Wisdom of Stones</title>
		<link>http://www.elizabethgage.ca/blog/2011/11/11/the-wisdom-of-stones/</link>
		<comments>http://www.elizabethgage.ca/blog/2011/11/11/the-wisdom-of-stones/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 20:04:08 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[Photos]]></category>
		<category><![CDATA[Elizabeth Gage stones]]></category>

		<guid isPermaLink="false">http://www.elizabethgage.ca/blog/?p=3033</guid>
		<description><![CDATA[As Earth people we have strayed so far away from our natural roots. The current devastation of our planet and of our lives is a strong wake up call that we all must rediscover within ourselves humanity, trust and that sense of connection to all creation. This is the missing link to our sustainability, for in nature we find communion with the inner and outer and connection to our source. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Groupon IPO: Ideas on fixing a flawed business model</title>
		<link>http://www.elizabethgage.ca/blog/2011/10/22/groupon-ipo-ideas-on-fixing-a-flawed-business-model/</link>
		<comments>http://www.elizabethgage.ca/blog/2011/10/22/groupon-ipo-ideas-on-fixing-a-flawed-business-model/#comments</comments>
		<pubDate>Sat, 22 Oct 2011 21:03:27 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[groupon]]></category>
		<category><![CDATA[grouponIPO]]></category>

		<guid isPermaLink="false">http://www.elizabethgage.ca/blog/?p=3013</guid>
		<description><![CDATA[Is Groupon a good investment? Revenues have had to be restated due to a "revenue recognition issue" and valuations have gone from 20 billion to 10.8 billion. With an IP0 on the horizon a deeper dive into the business model reveals some serious flaws.]]></description>
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		<title>IBM Smart Planet: Analytics and Cloud Computing Solutions are creating safer cities</title>
		<link>http://www.elizabethgage.ca/blog/2011/10/18/ibm-smart-planet-analytics-and-cloud-computing-solutions-are-creating-safer-cities/</link>
		<comments>http://www.elizabethgage.ca/blog/2011/10/18/ibm-smart-planet-analytics-and-cloud-computing-solutions-are-creating-safer-cities/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 18:30:25 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[Web Analytics and ROI]]></category>
		<category><![CDATA[IBM cloud computing]]></category>
		<category><![CDATA[IBM smart planet]]></category>
		<category><![CDATA[internet of things]]></category>
		<category><![CDATA[real-time analytics]]></category>

		<guid isPermaLink="false">http://www.elizabethgage.ca/blog/?p=2985</guid>
		<description><![CDATA[IBM’s Smart Planet Initiatives have resonated with leaders around the globe. They have reached out to more than 50 countries, both established and emerging, to public and private sectors, all to challenge the development and implementation of smart systems. ]]></description>
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		<title>Cameron Herold:Teaching Kids to be Entrepreneurs</title>
		<link>http://www.elizabethgage.ca/blog/2011/06/28/cameron-herold-teaching-kids-to-be-entrepreneurs/</link>
		<comments>http://www.elizabethgage.ca/blog/2011/06/28/cameron-herold-teaching-kids-to-be-entrepreneurs/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 14:22:40 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[cameronherold]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Entrepreneurs Organization]]></category>

		<guid isPermaLink="false">http://www.elizabethgage.ca/blog/?p=2960</guid>
		<description><![CDATA[If you have a child who exhibits entrepreneurial traits or if you want to foster entreneurial traits in your children this is a marvelous presentation made by Cameron Herold at TED. It's never too late to get started. Entrepreneurs not only create a job for themselves but also for others. It is time to stop grooming more lawyers, doctors and accountants and start grooming more creative business people. Our economic future depends on it.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What drives social engagement in 2011?</title>
		<link>http://www.elizabethgage.ca/blog/2011/06/15/what-drives-social-engagement-in-2011/</link>
		<comments>http://www.elizabethgage.ca/blog/2011/06/15/what-drives-social-engagement-in-2011/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 16:24:53 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[current social media statistics and trends]]></category>
		<category><![CDATA[personalized marketing]]></category>

		<guid isPermaLink="false">http://www.elizabethgage.ca/blog/?p=2916</guid>
		<description><![CDATA[What drives engagement through Facebook, Twitter and the social channels? When it comes to effective social marketing consumers want to know that companies are committed to a quality relationship and that they care. To avoid "unfan" "unlike" and "unsubscribe" marketers need to realize that the definition of "engaging" and "appropriate" varies by channel. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Online marketing is a cost-effective way to target international students</title>
		<link>http://www.elizabethgage.ca/blog/2011/06/14/online-marketing-is-a-cost-effective-way-to-target-international-students/</link>
		<comments>http://www.elizabethgage.ca/blog/2011/06/14/online-marketing-is-a-cost-effective-way-to-target-international-students/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 22:18:09 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[Education Marketing]]></category>
		<category><![CDATA[Association of Universities and Colleges in Canada]]></category>
		<category><![CDATA[facebook pages]]></category>
		<category><![CDATA[online marketing in education]]></category>

		<guid isPermaLink="false">http://www.elizabethgage.ca/blog/?p=2911</guid>
		<description><![CDATA[Educational facilities wanting to target their marketing efforts to foreign students vying to enroll in North American schools have a powerful and cost-efficient tool at their fingertips: online marketing. Time to showcase the cultural diversity of your campus, engage social media, and dedicate resources to enhancing your web pages. A 52% increase in Chinese students studying abroad in North America points to opportunity.  ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>2011 EO (Entrepreneurs Organization) Retreat</title>
		<link>http://www.elizabethgage.ca/blog/2011/06/02/2011-eo-entrepreneurs-organization-retreat/</link>
		<comments>http://www.elizabethgage.ca/blog/2011/06/02/2011-eo-entrepreneurs-organization-retreat/#comments</comments>
		<pubDate>Fri, 03 Jun 2011 00:06:54 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Bill Dost]]></category>
		<category><![CDATA[elizabeth gage]]></category>
		<category><![CDATA[Gina Mollicone-Long]]></category>
		<category><![CDATA[Holt Hunter]]></category>
		<category><![CDATA[Jody Steinhauer]]></category>
		<category><![CDATA[Richard Cooper]]></category>
		<category><![CDATA[Ron Apel]]></category>
		<category><![CDATA[Thomas Savundra]]></category>

		<guid isPermaLink="false">http://www.elizabethgage.ca/blog/?p=2885</guid>
		<description><![CDATA[Our Toronto EO Forum Group travelled together to Niagara-on-the-Lake for a three day retreat at the Pillar and Post. Gina Mollicone-Long, an NLP practitioner was our facilitator. The theme was "Breaking through to Greatness" and we were introduced to some fabulous take home tools for our businesses. The retreat was a great bonding experience for our group especially the tour and dinner at Jackson Triggs Winery.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Building a vibrant online community for student recruitment</title>
		<link>http://www.elizabethgage.ca/blog/2011/05/30/online-community-for-student-recruitment/</link>
		<comments>http://www.elizabethgage.ca/blog/2011/05/30/online-community-for-student-recruitment/#comments</comments>
		<pubDate>Mon, 30 May 2011 09:57:58 +0000</pubDate>
		<dc:creator>Elizabeth Gage</dc:creator>
				<category><![CDATA[Education Marketing]]></category>
		<category><![CDATA[building online communities]]></category>
		<category><![CDATA[online community marketing]]></category>
		<category><![CDATA[student recruitment]]></category>
		<category><![CDATA[student recruitment marketing]]></category>

		<guid isPermaLink="false">http://www.elizabethgage.ca/blog/?p=2872</guid>
		<description><![CDATA[When it comes to building a successful online community fo student recruitment it is important to remember that success depends on liveliness, responsivenes and interaction and that the control of this is in the hands of the members.]]></description>
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