When I was a little girl my father used to whistle, and sometimes sing, this annoying song. The lyrics were "...she'll learn to cook and to sew. What's more she'll love it I know..." but when I borrowed 10k from him to start a business and paid it back in two weeks I got his attention and our relationship changed.
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Amazon has announced its new foray into designer clothing sales. But with 20-40% of clothing purchased online returned one wonders if this is the right move to increase profit margin. Enter the well-dressed virtual body from Body Metrics....
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This 9 year old boy built an arcade at his father's auto parts company. It is an amazing story of entrepreneurship but with a very interesting twist.
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Imagine an obstetrician on vacation in the Bahamas remotely monitoring his tribe of pregnant patients via a mobile health app and sending a text: “give your husband 30 minutes longer to sleep; the baby won’t be with us for a while yet”. Maybe there could be a cool ring tone to wake up the luddite when its finally time. This is an important message from “The Doctor in your Pocket”…GET UP,YOU ARE HAVING A BABY!!”
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Technology has clearly expanded the strategy canvass. Everyday 2.5 quintillion bytes of data are created. To those who embrace the new game of technology marketing there are new ways of doing things and new things to do. While this is a challenge for some companies others are leveraging the opportunity to drive their businesses to gain greater competitive advantage and higher profits. Managing Big Data like managing Big Hair requires a clever design and maintenance strategy to be successful. At the end of the day the value of Big Data is in finding the information that is critical to your company’s success.
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Google Android has garnered 53% of the smart phone market surpassing Apple iPhone market share of 27%, while Microsoft, who has teamed up with Nokia, is fighting for its piece of the pie with its soon-to-launch, Windows 8 platform. Are they too late for the party?
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