Recently I attended the 2006 Annual Yellow Pages Publishers Conference in Orlando, FL. There were 650 attendees from North America, Europe, and Australia.
The conference began with an overview on the state of the advertising industry. We are in an area of Permission Based Marketing. Consumers, who have been inundated with some 2,000 advertising messages a [...]

The recently published Yellow Pages 2006 Facts and Media Guide prepared by the Yellow Pages Association points to continued revenue growth for the $14.2 billion dollar Yellow Pages Industry.
There are several reasons why Yellow Pages continue to be successful when the other media have had a struggle to maintain market share.
But first, here is a [...]