Podvertising Like the blogging boom of recent years, podcasting is quickly crossing over into the mainstream. Thanks to its growing popularity, podcasts are poised to grab a sizable slice of the online advertising pie.
A podcast is loosely defined as digital media file that is distributed over the Web using syndication feeds, which can be played [...]

Online video advertising represents one of the ad world’s fastest growing segments. Last year, New York City-based research company eMarketer estimated that spending for online video advertising will reach $410 million, an 82.2% gain over the $225 million figure in 2005. In as little as two years, eMarketer speculates that US marketers will spend over [...]

Leading on-line text and video content producer, InfoSearch Media, recently released their financial results for its fiscal year, which ended on December 31, 2006.

It’s interesting to note that the company’s ContentLogic revenue grew by as much as 55% in 2006 to $6.0 million, up from $3.9 million in 2005. InfoSearch’s total 2006 revenue was [...]

While browsing through the March issue of Marketing magazine, an interesting article, Screen Captures, caught my attention. The author, Marketing Media Editor Chris Powell, explored the promising possibilities of Digital Sign Advertising or, as he put it, Digital Signage 2.0.
Digital monitors that deploy personalized and situation-specific ads may seem like a futuristic notion in this [...]

The breaking news that Google acquired online advertising company DoubleClick for $3.1 billion from two private equity firms (Hellman & Friedman and JMI Equity) was reported by The New York Times on April 14, after weeks of public negotiations played out in the media.
While DoubleClick may not be a familiar name to most people, the [...]

Web 2.0 is swiftly reshaping the media and business landscape. Web 2.0, which refers to second-generation Web-based services such as social networking sites, wikis, and communication tools, emphasizes online collaboration and sharing among users.
At the center of this shift in how media is produced and consumed is the increased importance of community, collaboration and participatory, [...]