Although many Top Search Terms of the Year lists tend to be met with not a small amount of criticism mainly because certain analysts feel that search engine giants like Google are not being transparent about their filtering process it’s still intriguing to see which terms made it to the top of the heap.
Removing terms [...]

Two weeks ago, AT&T has announced the launch of a new directory assistance service available throughout California. The service, AT&T 1-800-YellowPages, gives consumers free access to business listings while providing advertisers the opportunity to reach buyers at a critical moment in their purchasing decisions.
“[The service] works like an audio Yellow Pages to give callers free [...]

Search Engine Journal recently published an entry comparing the recently launched Google Hot Trends with the more established Yahoo Buzz Index. Both services indentify and analyze the search term behavior of Internet users.
According to the official Google blog, Hot Trends is a a new feature of Google Trends for sharing the the hottest current searches [...]

Success with new media (which was the catchphrase of IBM’s recent report on the Media Divide) is all about tapping into the decidedly consumer-centric Web 2.0 medium, where content is user-generated and accessed through open platforms.
Take the popular Web 2.0 company, Yelp, for example. The San Francisco-based social networking and user review website hosts an [...]

Googling the search terms Google and sued reveals many results Google Sued Over PageRank Decrease, Google Sued For Click Fraud, Google sued over defamatory postings,  so on and so forth. It’s not the least bit surprising, given that Google is a multi-billion dollar internet company.
But perhaps the most surprising was the result that read ACCC [...]

It’s hard to ignore the fact that a media shift is underway. Thanks to the proliferation of new devices, user-generated content, and expanding media channels, traditional and new media is beginning to converge.
This was the focus of IBM’s revealing report, “Navigating the Media Divide: Innovating and Enabling New Business Models,” which offered a list of [...]

The death of the printed medium is a contentious topic these days, as the online components of many publishers are enjoying increasing ad revenues.
But as a recent article, Rupert Murdoch shows that news isn’t dead, on ZDNet.com suggests, traditional publishing is still a good and highly profitable business
.
A case in point: Rupert Murdoch-owned News Corporation [...]

The Salt Lake Tribune carried an interesting story on how traditional telephone directories are slowly exploring the niche segments of the market.
After surveying his advertising options among the well-known yellow pages publishers, plumbing business owner Howard Uriarte decided to take the road less traveled. Instead of advertising his business through Dex (the official directory for [...]

Is paying people to receive ads the way of the future? I certainly think it is a cool permission-based option. The New Zealand Herald ran a story last week on HooHaa (www.hoohaa.co.nz), an enterprising New Zealand company which believes that paying people to receive ads is the key to mobile phone marketing without irritating consumers [...]

Combining the power of broadcast messaging with the personalization of one-on-one conversations, marketing through mobile phones has become increasingly popular since the use of SMS (or text messages) became a mainstream medium of communication. Since its rise in popularity, businesses have began to collect mobile phone numbers and send various messages containing wanted or unwanted [...]

Trade magazine Adweek recently reported that the competition in the Internet Yellow Pages (IYP) arena is heating up. This growing demand for more local search advertising options has triggered AT&T’s Yellowpages.com and other leading Web publishers to beef up their respective sites with new offerings, improved design, and better user experience.)
SuperPages.com announced a new list [...]