Social media sites are hot these days, so much so that marketers have tapped well-known sites such as Facebook, MySpace, and YouTube to build brand awareness, increase visibility, and possibly sell a product or service.
Considering that most social communities are not receptive to traditional direct or hard sell techniques, an effective campaign will require more [...]

Over the past few years, the wiki has emerged as an information superpower, popularized by Wikipedia and its unique online community strategy. Now, wikipages.com intends to do the same thing with regard to business directories.
Wikipages.com is an online business directory focused on New York City, for the time being. Born a little over a year [...]

Social networking sites are evolving, apparently. Two weeks ago, SearchEngineWatch.com reported that popular social networking site Facebook has forged a partnership with Buy.com to create Garage Sale, a new video classifieds engine. Garage Sale will allow users of the social networking site to create videos for the things they want to sell.
This latest move [of [...]

What factors truly influence online searches? That question was answered in a new study sponsored by search engine marketing firm, iProspect. Conducted by JupiterResearch in June of this year, the study revealed that 67% of the online search population is driven to search by offline channels, such as television, newspaper or radio.
More specifically, 37% said [...]

Last July 25, Yellow Book USA, one of the leading independent publisher of print and online yellow pages, announced that they have partnered with cable operator Charter Communications in a distribution and marketing deal.
Charter and Yellow Book will co-market products and services through a variety of sales and marketing channels, including each company’s advertising products [...]

Business 2.0 has reported that Google Maps, the 3D mapping service of search giant Google, will begin paying users for taking digital photos of local shops and verifying their operating hours and payment options. The idea is to create a digital Yellow Pages to layer on top of Google Maps, the article stated.
The new Business [...]

At a recent Where 2.0 conference in San Jose, California, the subject of 3D Mapping was the hot topic of discussion, specifically the so-called 3D Data arms race between Google, Microsoft, Yahoo and others Web companies spending fortunes vying to have developers use their platforms for cityscapes.
Much has been written about Google Earth and Google [...]

The Financial Post reported that with the Yellow Pages Income Fund solid second quarter results, analyst Barbara Gray reaffirmed her “buy” rating and $15.50 price target. But Gray warned that her optimistic recommendation could be negatively affected as credit and private equity markets take a downward turn.
“Our $15.50 target includes a $2 leveraged buyout takeout [...]

A recent article on Search Engine Land reported comScore conducted an online survey that showed how the Internet is driving offline retail transactions in increasing numbers.
Utilizing 3,000 respondents, the survey sought to capture consumer attitudes and behavior toward traditional local media (print yellow pages) and local search. Apart from revealing the accelerating growth of local [...]

Yellow Pages publisher R.H. Donnelley purchases Business.com

A few industry pundits poked fun at Business.com when the business-focused search engine payed a record $7.5 million for their domain name in 1999.
But since the company morphed from a business news portal into a business ad network five years ago, Business.com has become a veritable powerhouse. They now [...]

When YouTube was launched in a San Mateo County garage in February 2005 by Chad Hurley and Steve Chen, little did the two young founders know that their call to Broadcast Yourself would quickly catch on like wildfire all over the world.
With the Internet gradually developing into the medium that people watch rather than read, [...]