AT&T and YellowPages.com: 3-screen Strategy to reap $1.5 billion by 2010

Friday Dec 28, 2007

According to The Local Onliner (the blog of veteran local-search industry analyst Peter Krasilovsky), YellowPages.com will see $1.5 billion across 3 AT&T screens by the year 2010.
While the other telcos have divested their Yellow Pages unit, AT&T still maintains that there is real synergy in pursuing a 3 screen strategy,  Krasilovsky wrote last December 12.
Rather [...]


New Communications Review:Advertising Industry Trends and Forecasts

Wednesday Dec 19, 2007

According to recent report by the New Communications Review (a publication of the Society for New Communications Research, a nonprofit think-tank dedicated to the advanced study of new communications tools and technologies), the latest industry research revealed the following new trends:
Social Networking developing into a global phenomenon
This year, Asia will account for 35% of the [...]


Yahoo to add ‘Structured Search’ option for users

Saturday Dec 15, 2007

According to a Nov. 27 article I came across in Macworld.com, Yahoo is going to launch a new structured search component to their web search engine. Yahoo Search users may soon be able to do a structured search around select terms, rather than navigate through a large number of search results.
For example, if a user [...]


Will Flex-Advertising change the face of TV ads?

Wednesday Dec 12, 2007

MediaInCanada.com carried an interesting story on Nov. 19 regarding a new dynamic ad platform that will change the face of TV advertising. According to the article, Rogers Video will become the first marketer to try out the innovative Flex-Advertising introduced earlier last month by Corus Custom Networks. The cable giant will use the service to [...]


Yellow Pages Instant Messaging Service

Monday Dec 10, 2007

Instant messaging is crucial component of workplace communication these days, and it’s growing in a rapid, exponential pace. With over 100 million users of instant messaging (and growing), InternetLabz.com has launched a new service by which instant messaging users specifically those that use AOL and MSN can look up a business phone number or address [...]


Hello, Voice Search?

Sunday Dec 9, 2007

I came across an interesting post by Gregg Stewart on Search Engine Watch last Oct. 12. The growth of directory assistance (DA) services has spawned a new a new sub-category: voice search.
According to Stewart, voice search enables users to access name-based information and/or category-based listings in much the same way as printed White and Yellow [...]


More on Yellowpages.com mobile search developments

Saturday Dec 8, 2007

Apart from Yellowpages.com’s new iPhone/iPod Touch-optimized search application, Yellowpages.com has made searching for local businesses on mobile devices even easier, with other new applications made specifically for those who like to take their local searches on the go.
They’ve created a free, downloadable mobile application for 20 AT&T handsets. This enhancement allows consumers to search easily [...]


Facebook: The New Bestseller?

Monday Dec 3, 2007

Forbes magazine called it the $15 million dollar question: Could top social networking site Facebook actually make money?
Facebook executives have revealed how they hope to answer that question with a new advertising platform that will let marketers track where the 50 million Facebook members go online and what they buy.
The goal? To keep track of [...]


YellowPages Association launches mobile section in Local Search Guide

Monday Dec 3, 2007

Last week, during the Kelsey Group’s well-attended Interactive Local Media 2007 conference in Los Angeles, SearchEngineWatch.com announced that the Yellow Pages Association (YPA) launched a new mobile section to its Local Search Guide.
The Local Search Guide (located on the web at www.localsearchguide.org) provides information on Internet Yellow Pages, search engines, search tools, vertical directories, and [...]


Facebook, MySpace and Social Media out of control?

Saturday Dec 1, 2007

With 55 million active users using Facebook in the last 30 days, (more than the entire paid newspaper circulation in the U.S.), and these users doubling every 6 months, Facebook is a social media phenomena. 50% of its users visit the site daily, and monthly there are over 70 billion page views.
What has driven the [...]