Industry naysayers and pessimistic analysts can eat their words over this one. According to two recent studies conducted by comScore and the KN/SRI Industry Usage Study, the 2007 Yellow Pages usage grew to 17.2 billion searches in 2007, up from 16.7 billion in 2006. The findings are encouraging, to say the least.
The reports, which were [...]

While many reports and articles in the press continue to claim that new media is slowly overtaking traditional and old media, the hard facts (and carefully researched ones, at that) continue to prove otherwise.
A few weeks ago, the Canadian Newspaper Association (CNA) commissioned top research firm Ipsos Reid to seek national data to plug into [...]

Mobile search has been on everyone’s lips, as you may have gathered. But as eMarketer recently reported, all the talk is being replaced by action. Is mobile search finally finding its way?
The figures shed some light. The number and variety of searches on mobile phones jumped during the second half of 2007, causing eMarketer to [...]

Elizabeth Gage, President of Winnipeg-based PCM Interactive Inc. announced today the appointment of Prasad Gowdar as Chief Information Officer.
Reporting to the president, he will be responsible to direct and manage computing and information technology strategic plans, policies, programs and schedules for business-and-finance data processing, computer services, network communications, and management information services to accomplish corporate [...]

The British Computer Society (BCS) recently reported on a Wiki business directory that was launched in the UK this month: Brownbook (www.brownbook.net).
It was named after one of its founders, Jerry Brown, an ex-directory industry executive who saw the potential of creating a ‘user-created’ local directory. Taking their cue from Wikipedia, they set about building Brownbook [...]

I received a very inspiring and impassioned letter from Dennis Fromholzer, President of CRM Associates, and someone who as an independent researcher has provided third party research to the yellow pages industry. Despite some negative forecasts, he believes the yellow pages has great potential and will continue to deliver products of great value.
He has every [...]

The Yellow Pages have gone virtual, in terms of mapping technology at least. Late last month, Microsoft Canada and the Yellow Pages Group (YPG) announced that the innovative imaging and location capabilities of Microsoft Virtual Earth mapping software is now available on YellowPages.ca, Canada’s leading online directory.
The addition of Virtual Earth technology to YellowPages.ca will [...]

With the advent of Internet Protocol TV (IPTV) in which TV is delivered through phone lines the rules of the game are changing, and the cause of contention for many companies and municipal governments caught in the middle.
A case in point: Last Jan. 20, the Alabama-based Huntsville Times reported that telecom giant AT&T is fighting [...]

Social networking seems to be going mobile, with Facebook, MySpace, and Friendster adding functions or applications that allow users to access their online profiles through your mobile phones.
But, according to a recent posting I came across in Wap Review, it’s been around since the days of the new millennium in a more archaic form, however. [...]

Online videos are slowly becoming essential components of many directory sites, Canada’s Yellow Pages Group (YPG) included.
On January 16, YPG introduced its brand-new Profile Plus multimedia service an enhanced business profile web page on yellowpages.ca that will be launched this spring. It will now include video clips, photo galleries, and other useful information about merchants. [...]