Yes, the Yellow Pages industry has weathered all sorts of business climates in the past, but it has always managed not only to survive, but also evolve to meet current and future needs.

That is not a biased statement, by any account. Recent research data from the 2008 Yellow Pages Association Industry Usage Study conducted [...]

Can Wikipedia’s traffic ever be independent of search engines? Experience alone will tell you that they rely greatly on search engine results for their heavy traffic, with Wikipedia pages often popping up in first page if not the first results of search engine windows, especially in Google.

New statistics from a recent Nielsen Online survey [...]

Can the Yellow Pages reasonably deliver customized highly relevant ad content within each niche social network site? That was the question posed by Michael Taylor in the Kelsey Group blog.
He seems confident it will. Since the social networking phenomena began I have been an advocate of the Yellow Pages developing a platform for niche social [...]

Winnipeg, MAY 23, 2008 – Elizabeth Gage, President & CEO of PCM International Inc. (a market research, ad placement and ad monitoring business with offices in Winnipeg, Vancouver and Toronto), won the Overall Excellence award at this year’s Woman Entrepreneur of the Year Award gala, hosted by Women Business Owners of Manitoba at the Convention [...]

Consumers may not always acknowledge how online product reviews of the items they purchase (or do not purchase) on the Web affect their decisions.
But it’s hard to deny the fact that perception plays a big part here, and that reviews do enhance a product’s credibility, no matter if the reviewer is expert or a fellow [...]

The effectiveness of social network advertising was the topic of a recent survey by the Massachusetts-based consumer brand marketing firm, Prospectiv. The results of the Prospective findings revealed consumer opinions on such ads.
Their poll of nearly 800 users of social networking sites such as MySpace, Facebook, Friendster, Hi5 and others reveals that 87% surveyed feel [...]

The Los Angeles Times reported that Web-based ad firm Spot Runner received $51 million in financing from Grupo Televisa and other international media companies. Is this clear evidence that even global advertisers are interested in local online video ads?
The evidence is promising. In addition to Grupo Televisa the largest media company in the Spanish-speaking world [...]

There is so much buzz of mobile these days, and a lot of promising predictions for the future. But mobile advertising is in need of some monitoring, according to a recent report by Hiloa. The industry, it seems, needs to find better ways of analyzing traffic on the mobile Web and measuring the effectiveness of [...]

Last Monday, April 28, VideoBloom completed an index of Nasdaq companies that have video on their websites. The findings from VideoBloom’s Video-Enabled Web Index (or VIEW Index) report that 48% of NASDAQ 100 companies have online video on their Web site; 52% do not offer any Web video.
Many of the companies that do not have [...]

Now that Google has begun offering more ways by which users can search within a particular site, certain retailers and publishers aren’t too happy. The company’s new (though controversial) search-within-search feature lets users stay on Google to find pages on popular sites. The search box appears when a user enters the name of certain Web [...]

Will verticals emerge as the key driver of online advertising in the near future? Most definitely, according to a new report by the Kelsey Group. Make that 2012, to be specific.
In recent years, search, banners, e-mail and lead generation have been responsible for the explosive growth in interactive advertising, but that is soon about to [...]

Is the mighty giant looking a little vulnerable these days? According to Reuters report last month, Google’s share of the global Web search market took a steep dive last February (even if its U.S. market share rose), Internet financial analysts revealed. ComScore research data showed that the search engine giant’s dominance of the worldwide market [...]

When deciding whether to spend advertising dollars on the Internet Yellow Pages (IYP) or on Search Engine Marketing you might want to consider the pros and cons along with these four main factors:
1. Ease of Use
Some of the challenges of SEM is the learning curve. This factor is especially relevant for small to medium enterprises [...]