Microsoft announced last month that advertisers can now extend their campaigns to social media through Windows Live for mobile in France, Spain, the U.K. and the U.S. by creating banner ads that will be visible across Windows Live Messenger and Windows Live Hotmail.
 
This builds upon Microsoft’s initial launch of mobile advertising for MSN Mobile [...]

 
The success of Yelp can be attributed to their against-the-grain philosophy. They did it their way, without following the lead of the popular review sites that came before them. Last March, it had 3.3 million users, according to research firm Comscore, up 87% from a year ago.
 
The New York Times recently ran a piece on [...]

 
 
Last April, the alpha version of the India-based Yureekah (www.yureekah.com), the first known search engine for use by individuals seeking online advertising information (and effectively organizing and making it universally accessible for free), was launched for testing. Yureekah allows its users to find out where competitors are advertising and determining the best options for future [...]

 
 
AT&T and Apple recently announced that the innovative iPhone 3G will be available in the U.S. on July 11. iPhone 3G combines all the revolutionary features of iPhone with 3G networking that is twice as fast as the first-generation iPhone, built-in GPS for expanded location based mobile services, and iPhone 2.0 software which includes support [...]

 
Online Media Daily ran an article on what they termed, “The Interactive Advertising Revolution.” They raised some interesting and enlightening points:
 
* Interactive video is today’s the most visible driver in terms of ad performance. According to a June 2007 Online Publishing Association report, of the 80% of viewers who watched a video ad online, 52% [...]

 
The demand is definitely growing for new communications services which strategically enhance customer service and build a competitive edge.
 
Last May 6, Innovectra, an online advertising technology pioneer and the first company to publish an integrated electronic Yellow-and-White pages directory, announced a new speech technology partnership with Audiopoint to enhance Innovectra’s ActivImpact offering.
 
 This new partnership [...]

 
Here’s something that could quickly invade the Yellow Pages. Michael Taylor of The Kelsey Group reported that a new “quick response” bar code technology, called QR Codes (created in Japan by Denso-Wave) was introduced in Singapore last March.
 
“Branded as ZapCodes, the two-dimensional bar codes enable mobile phones equipped with cameras and special software to download [...]

 
Yellowbook recently launched their new integrated marketing campaign entitled “Say Yellow to the Future.” The campaign includes a full branding makeover with a new streamlined logo and a name conversion to one word (formerly Yellow Book), new television commercials by Oscar-nominated Hollywood director Vadim Perelman, and newly-designed print directories that present the company as “a [...]

 
 
“Small businesses today are very conscientious about spending, but advertising is an important operating investment because businesses always need reliable ways to attract new customers and increase sales,” said Neg Norton, president of the Yellow Pages Association (YPA). “The most important thing small businesses can do is have the proper resources in place to handle [...]

First they spurned the Microsoft merger, and now Yahoo! is ready to throw some glue. According to a report on CyberMedia News last May 8, Yahoo! India launched a new search experience named Glue Pages Beta (check out www.yahoo.in) which collates and integrates the most relevant information from across the web onto a single “visual” [...]

I recently stumbled upon this interesting entry on The ClickZ Network on the socialization of search. Brian Wool of ClickZ shared his interview with Laurence Hopper who founded a new search application for Facebook called Loladex. Here are some excerpts:

Can you provide an overview of your Facebook application?

Loladex helps consumers find local businesses and services [...]