The keywords and phrases people use when searching over the internet can be fascinating to observe. Recently though, one searcher caught my attention. They had typed into Google the following: “Selling Yellow Pages is getting harder”. Pausing to imagine the person behind the search I envisioned a veteran yellow pages sales representative facing sales rejection [...]

 
 
Inspired by social networking tools like Facebook, Wikis, Mashups, Twitter and Digg, the ever changing workplace is becoming more interactive and new business models and strategies are forming. From boardroom, to desktop, to laptop, to mobile we are moving to a space where more collaboration will take place. A study from Pew Internet and American [...]

 
Connecting with consumers has taken on remarkable new forms in the last year due to technology, the web, and social media. Ad budgets are going to look very different in 2009 as companies try to understand the changes and cope with current economic realities. Here are some trends I see for 2009.

Search and performance-based media [...]

Elizabeth Gage, President and CEO of PCM Interactive is pleased to announce the appointment of John R. Brown as Vice President Sales for the company.
John will be responsible for sales, sales channel development, and the client services area at PCM Interactive. He will deliver unique sales opportunities to regional and national advertisers requiring enhanced presence on the web and will [...]

We have come a long way since 1999 when Napster was fined for knowingly encouraging and assisting copyright infringement by allowing internet users to download copyrighted music files. At the time Napster argued they were protected under “fair use” doctrine but this did not fly with the judges who ascertained that peer-to-peer file sharing was [...]