Full tilt sharing during the digital revolution

Thursday Jan 29, 2009

Red alert, full tilt, hyper speed innovation required. “Beam me up Scotty I need a reprieve from the Digital Revolution”. Rapidly the world of communication is changing and its changing our world at a break neck speed. It used to be we would get our news from the daily paper and the evening news on television – not anymore. The computer is so pervasive….


A Legendary Media: 1 billion geeky fans in 6,000 days

Monday Jan 26, 2009

In 1965 Intel founder Gordon E. Moore predicted that computer circuit size would double every two years – exponential growth that is holding true today. That growth has contributed to the explosion of miraculous computer-enabled breakthroughs like global positioning, digital imaging, the human genome project, cell phone systems, powerful laptop computers, the IPhone, and the Internet.
Did [...]


The Signal is clear: Radio has a new media face

Wednesday Jan 21, 2009

Is radio experiencing its digital revolution? Cheaper radio chips and the increasing penetration of wireless networks has given rise to a new technology said to be a disrupter of satellite and AM/FM radio.
The WiFi Radio. Selling between $200 – $400 dollars these battery powered internet radios can access the over 10,000 internet radio stations freely and they can be [...]


Measuring Success in Web 2.0

Wednesday Jan 14, 2009

In the days of the cavemen (Web 1.0), we measured page views, hits and click thru rates. Clickstream analysis and browser tags followed this. There was great debate in the mid 90’s over which method provided a better ROI tool for measurement – browser tagging winning out. In 1999 the web analysis market preported to [...]


Robots and a New Era of Engagement Advertising

Sunday Jan 4, 2009

 
 
The end of the holidays and “back to school” is music to the ears of many. I mean I love my kids but tag with the two yellow Labrador dogs in the living room leaping from chair to couch, and webkinz (these funny little stuffed animals) nesting in your shoes…well in these desperate moments the Japanese [...]