Wishing you loads of success and fun in 2011, that is, until someone tells you to stop

New Social Media Trends point to a greater connectedness in 2011, though CEOs and our maintenance friends could benefit from some more friends, and funeral parlours need some ideas on what to tweet about according to NetProspex’s Social Business Report.  But the good news is if you are feeling lonely this New Years you can always move to San Francisco as apparently it is the most social city in North America. (Note: Cities with the largest boxes and red color are the most social).

Social networking sites are intricate, elaborate, complex and ubiquitous and everyone in business today needs to understand how they evolve and operate as the social revolution has changed the foundation of business forever. All companies need an inclusive Social Media Strategy that reflects the core of their business and engages all people in their organization including; employees, customers, and suppliers. Social Media is not just a profile on LinkedIn, Facebook and Twitter. A good strategy involves engaging people in a compelling way that leverages the network aspect of a social site. To build brand and achieve business success in this new paradigm you need to be human, memorable and encourage the transmission of information. There will be big breakthroughs in mobile this coming year as we social beings have discovered how we can be connected instantly to our personal networks wherever we are and wherever we go.

Sometimes there are business issues that are so multifaceted that a ready-made solution is not so easily found. Preparing a list of pros and cons just doesn’t cut it. Well before throwing in the towel try turning everything upside down. I have discovered it is an interesting way to discover new pieces of a puzzle that previously were not visible. Solutions are not as far away as you think.