Elizabeth Gage, President of Winnipeg-based PCM Interactive Inc. announced today the appointment of Prasad Gowdar as Chief Information Officer.

Reporting to the president, he will be responsible to direct and manage computing and information technology strategic plans, policies, programs and schedules for business-and-finance data processing, computer services, network communications, and management information services to accomplish corporate goals and objectives.

I’m very pleased to welcome Prasad to PCM Interactive to fill this very important management position in corporate information technology. Apart from creating a custom system to handle our growth, he will be a strategic player in the development and execution of PCMI’s Digital Toolbox for National advertisers, Gage said.

Gowdar comes to PCM Interactive with a Bachelor of Electrical Engineering degree from the University of Manitoba and more than 20 years of experience in a range of positions in the information technology field including programmer and analyst, systems analyst, computer resource centre manager, and chief technology officer. He held several of those positions with the University or Manitoba.

For six years he operated his own IT consulting company, XpressNet, which served the Internet service needs of his clients. Most recently, as chief technology officer for Charlotte, North Carolina-based WorkWireless Technologies, a company specializing in point-of-sale software and networking development, he established the technology department in the Winnipeg office and recruited the senior staff team. During his tenure the company grew from a four-person operation to over forty staff, and has over five hundred clients throughout
the US.

We’re particularly pleased with the diversity of Prasad’s experience and his skills as an IT innovator to build systems and networks from the ground up. In striving to maintain our leadership as a Certified Marketing Representative in print and online permission-based advertising, his talents will give us a distinct advantage in enhancing customer service and access, and in developing innovative new products, Gage said.

About PCM Interactive

PCM Interactive is a leading, full-service print and internet marketing firm delivering performance based search and internet advertising programs to national, corporate, franchise and dealer/distributor firms across Canada, the United States and around the world. PCM Interactive’s corporate headquarters are located in the geographic centre of North America in Winnipeg, Canada.