There will be significant changes in how radio advertising is bought and sold over the next couple of years especially in the wake of new technologies, which is threatening the traditional radio business.
By offering such services as restaurant recommendations, movie schedules, and other features, satellite radio, digital music players and the Internet are slowly impinging [...]

Thanks to YouTube, whose astonishing surge in popularity has welcomed online videos into the mainstream, small businesses now have a plethora of cost-effective options for online video advertising.
According to a recent report by the Kelsey Group, the emerging medium has reached a local level with an ecosystem beginning to form around the affordable production of [...]

In a recent article by the Seattle Times, Microsoft chairman Bill Gates predicted that the advertising business model for traditional media will slowly decline as web-based advertising comes to the fore.
The same article stated that advertisers will spend about $445.5 billion globally in 2007, according to a forecast by ZenithOptimedia. Of that, online is expected [...]

PCM International was recently honored at the 2006 Industry Excellence Awards of Yellow Pages Association, which was held on May 1 at the Mandalay Bay Resort & Casino in Las Vegas. Hosted by Los Angeles-based comedian Tony Vicich, the awards gala coincided with YPA’s Annual Conference and Exhibition: Masters of Transformation. PCM was a participant [...]

The term viral marketing refers to marketing techniques that use pre-existing social networks to increase brand awareness. It can often be word-of-mouth, delivered and enhanced online, using the network effect of the Internet to reach a large number of people rapidly.
It also refers to Internet-based stealth marketing campaigns, including the use of blogs, amateur web [...]

When Steve Jobs unveiled his company’s eagerly-awaited Apple iPhone last January, search marketers everywhere contemplated the same question in their heads: will the iPhone be the key to finally unlock mobile search?
The phone has a sleek, impressive design and an innovative set of features, a combination that is often difficult to balance in most mobile [...]

Last December, Newsweek.com predicted that  if 2006 was all about social networks, user-generated content, and YouTube 2007 will be the Year of the Widget.
A widget engine is a host software system for physically inspired applets on the desktop. Two commonly known types of widgets are the Yahoo! Widgets and the Dashboard widgets of Apple Macintosh [...]