PCM International was recently honored at the 2006 Industry Excellence Awards of Yellow Pages Association, which was held on May 1 at the Mandalay Bay Resort & Casino in Las Vegas. Hosted by Los Angeles-based comedian Tony Vicich, the awards gala coincided with YPA’s Annual Conference and Exhibition: Masters of Transformation. PCM was a participant at the conference that hosted 600 delegates representing 250 publishers and certified marketing representatives from around the world. Among the prestigious recipients were Yellow Pages publishers, marketers, and associated companies that comprise the $26 billion annual worldwide and $14 billion U.S. directory advertising industry. According to YPA president Neg Norton, The companies honored with a YPA Industry Excellence Award set the standard for Yellow Pages best practices in serving advertisers and consumers. Leaders within the industry continue to innovate with creative programs and products that keep our industry healthy and vital in a demanding marketplace.” The bronze award that PCM received was for sales innovation, for its innovative client-trade-show marketing strategy, Bringing the Yellow Pages Brand to Life.” Aside from Montreal’s Yellow Pages Group, PCM International was the only other all Canadian-owned award winner in the competition. PCM was competing with US-based industry giants such as TMP Directional Advertising, which has $500 million in annual billings. It was an honor to receive this recognition, considering the very tough competition we faced. But then it is our job as marketers to stand out from the crowd isn’t is?