Over 500 industry representatives gathered this September in Reston, Virginia to hear the latest research and participate in discussions on current industry issues and trends. The DDC 2007 State of the Industry conference was opened by John Kelsey who provided a market overview of the Global Yellow Pages industry. He indicated that while the print [...]

Though it won’t be a mainstream feature until 2011, the developments surrounding IPTV and the Yellow Pages are exciting. During the Drilling Down on Local conference last March, attendees were already given a sneak peek into Yellowpages.com’s IPTV Internet Yellow Pages channel
IPTV (or Internet Protocol Television) is a system wherein a digital television service is [...]

Leadership and managing energy in a way are joined at the hip. Without one the other doesn’t exist. For me managing my energy is key to feeling balanced and to handling the day to day myriad of difficult issues surrounding the management of an exploding business. I have found that exercise is the means to [...]

Back in the day, when static, two-dimensional banner ads were the most effective online advertising medium, little did people know that multi-sensory video ads would soon be the commonplace on the internet.
Video is a very compelling medium,  said Pat Marshall, chief new media officer of Yellow Book USA, a leading national yellow pages and online [...]

Despite many false alarms in previous years, mobile advertising is finally taking off this year thanks to a confluence of factors, says the Kelsey Group.
In a recent article on ClickZ, Matt Booth (VP and program director of The Kelsey Group’s Interactive Local Media practice) said, In almost every mobile forecast, it’s always been next year [...]

Two weeks ago, eMarketer a great online source for market research and trend analysis on online marketing, media and emerging technologies published a report that covered the issues surrounding internet yellow pages and search engines.
According to one of their senior analysts, David Hallerman, when people use the Web to look for local retailers and service [...]

In an age when search particularly local search is increasingly becoming the preferred solution by which consumers can find a specific product or service, it’s good to know that the Internet Yellow Pages still hold the advantage.
It may be hard to imagine how even the strongest and most established IYP brands can compete, given the [...]

It’s interesting to know that, despite all the attention online advertising is receiving these days, outdoor advertising billboards, park bench ads, and others is soaring.
The latest figures are tough to beat. According industry trade groups, revenues in outdoor advertising rose about 8% to almost $3.8 billion in the U.S. during the first half of 2007. [...]

User-controlled video ad formats are on the rise. After months of testing various video advertising models, YouTube the world’s largest video website recently announced a new type of video ad format which it calls inline ads.
According to an article in the New York Times, the new ad format is unobtrusive and [keep] users in control [...]

According to a recent article by Michael Taylor (When Will Yellow Pages Come to the Social?) in the Kelsey Group blog, Yellow Pages publishers could be the drivers of creating Social Local Media (or SoLo, as they coined it).
Internet Yellow Pages (IYPs), such yellowpages.ca, could be the drivers of localized social media verticals on lifestyle [...]