Back in the day, when static, two-dimensional banner ads were the most effective online advertising medium, little did people know that multi-sensory video ads would soon be the commonplace on the internet.

Video is a very compelling medium,  said Pat Marshall, chief new media officer of Yellow Book USA, a leading national yellow pages and online local search company. An ad with sight, sound, and motion is the next level in Internet local advertiser content. Consumers are remarkably drawn to it.

A few weeks ago, Yellow Book announced that it has launched a live advertiser video trial on yellowbook.com, the company’s Internet yellow pages (IYP) site. The trial is a test of selected Yellow Book advertisers from across the country. These advertisers represent a cross-spectrum of small and medium-sized businesses that advertise on yellowbook.com.

The video ads are professionally produced, high-quality spots that provide advertisers the opportunity to promote their business in their own words and with strong visuals.

The video shoots took place at the advertisers place of business and required little disruption to their business and time, Yellow Book stated in a press release. After professional editing, the finished videos were added to yellowbook.com to accompany the advertisers Internet display ads.

According to eMarketer, Video’s high engagement factor, combined with the Internet’s tracking and targeting capabilities, potentially offers (advertisers) a highly accountable method to sway the hearts and minds of their target audience.

Marshall also added that these video ads will no doubt strengthen our advertisers online campaigns by capturing the attention of users with an addictive medium.