Mobile search is such a hot topic these. But an interesting headline in SearchEngineLand.com caught my eye: Why Mobile Search is Irrelevant to B2B Marketing?
According to the SEL columnist, Jon Miller (VP of Marketing for Marketo, a provider of marketing automation software that helps B2B marketing professionals improve marketing accountability), mobile search (especially mobile paid [...]

Amid predictions that ad-sponsored directory assistance through mobile phones will grow from 270 million calls in 2007 to 2.1 billion calls in 2012, the competition for mobile marketing and local search is quickly heating up.
There is Google and their 877-520-FIND, followed by 800-GOOG411. Then there is Microsoft, which acquired mobile directory service Tellme. As of [...]

Top Finland-based mobile phone company Nokia has acquired Enpocket, a U.S. cellphone screen advertising firm, according to Reuters. The world’s leading handset maker pushes into a market which is expected to swell in the coming years. Mobile companies are slowly making moves into the potentially lucrative market, aided by new technologies and the widespread availability [...]

Last Sept. 25, the Kelsey Blog noted that Google and AOL teamed up to commission a survey from TNS Media Intelligence that shows favorable user (and advertiser) metrics for online video.
The survey’s high-level data points include the following:
1. 75 % of users watch more online video than they did one year ago, and 52 % [...]

Slacker, a new startup led by a team of veterans in the digital music arena, aims to offer what it considers a new level of “personal radio” by combining elements of Internet radio, portable music and satellite distribution, while letting users choose the tunes, genres or artists they want.
Here’s how it works: users who log [...]

As many insiders have trumpeted over the years, the future of the Internet is Local. It was precisely that long-standing belief that HelloMetro.com owes their current success to.
HelloMetro.com offers users the opportunity to get to know a city through local history, attractions, real estate, jobs, Yellow Pages, local resources and other partner sites that provide [...]

The Media Section of USA Today printed an amusing article on what they call interactive print ads.
The Web has an unlikely new rival when it comes to “interactive” advertising: magazine pages, writes Laura Petrecca of USA Today.  As technology for song-producing audio chips and light-powering batteries gets smaller  and cheaper  marketers are using the devices [...]

That was the startling question posed by Brion Feinberg, a consulting analyst of The Diffusion Group (TDG), last Sept. 12.
Although forecasts predict strong growth in demand for dedicated portable music players like the iPod, it is my belief that we’ll soon see a telling shift in the types of devices that dominate this market, he [...]

Superpages.com recently launched a new local mobile application specifically for the BlackBerry. Called Superpages Mobile for BlackBerry, the new app offers a rich user experience for business travelers and mobile users, while also benefiting Superpages.com performance-based advertisers.
The application should help mobile users find local information easily with a BlackBerry mobile device. It offers users everything [...]

Brace yourselves, we are at the brink of a war on the mobile search front, that is. Media Post Publications reported that two new mobile search products have risen out of Microsoft and Sprint’s year-long strategic partnership: a location-aware mobile search service, and a voice-powered local search application that users can download to their phone.
Sprint’s [...]