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Go local with your BlackBerry through Idearc Superpages

Thursday Oct 4, 2007

Superpages.com recently launched a new local mobile application specifically for the BlackBerry. Called Superpages Mobile for BlackBerry, the new app offers a rich user experience for business travelers and mobile users, while also benefiting Superpages.com performance-based advertisers.

The application should help mobile users find local information easily with a BlackBerry mobile device. It offers users everything you’d expect: movie showtime information, business listings, map directions, a local weather check, and even a handy People Finder.

Mobile users, especially those who travel frequently, increasingly want more local information no matter where they are, said Eric Chandler, President Internet for Idearc Media. As gathering local information becomes more pertinent and mobile local search’s popularity continues to grow, users are becoming more aware of the capabilities readily available at their finger tips.

Here is a more detailed rundown of the features:

Get movie information fast Search by movie, theater or genre. See show times, read reviews and connect directly to driving directions from wherever you are.

Locate a business With millions of business listings available from the Superpages.com database, you’re sure to find what you need, when you need it.

Map your way With interactive maps and turn-by-turn directions, you can get where you’re going quickly, easily and without the frustration.

Find a person The People Finder function allows you to find a friend, old neighbor or coworker across town, or across the country.

Track the weather Don’t let the weather ruin your plans. Your five day forecast is available whether you will be in town or far away.

Superpages Mobile is available for multiple BlackBerry models and compatible with wireless carriers such as Verizon Wireless, U.S. Cellular, AT&T, Sprint-Nextel, and T-Mobile.

Idearc Media Corp., which operates the new service, is one of many search companies that have started to offer downloadable applications for mobile users. While mobile users who will go through the trouble of downloading an application are considered a minority, they are in fact an influential one. Search providers seek them out in order to spread the word about their services.

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