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Geo-targeted Video Advertising: Google Earth zeroes in on YouTube

Wednesday Nov 21, 2007

Google Earth is taking YouTube Videos to new heights, the ClickZ Network reported recently. The search giant is now providing YouTube videos connected to specific locations within Google Earth by allowing what they call the geotagging of videos.

Although Google is hyping up the availability of videos linked to specific locations on the Google Earth map as yet another means of sharing interesting information, it didn’t take the Kelsey Group long to figure out that the service also provides some new advertising opportunities as well.

It’s not hard to see how those in the travel industry or in local business might utilize geotargeted video advertisements, linked through Google Earth, to bring in business, Matthew Nelson of ClickZ notes.

Considering that Google has just recently been experimenting with its video content distribution network and how to link YouTube videos and Google resources together, Nelson adds, that the idea has obviously occurred to the folks at Google as well.

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