The Toronto-based Call Genie a provider of enhanced local search products and services to Yellow Pages publishers, directory assistance providers, and wireless carriers has closed its previously announced acquisition of PhoneSpots for a consideration of $5.75 million. (This consists of $5.093 million worth of Call Genie common shares and a net cash payment of $711,000.)

The technology of California-based PhoneSpots, a provider of advertising and mobile content delivery solutions, enables directory assistance and yellow pages providers to deliver local search results along with contextual advertising to users of mobile phones. (PhoneSpots was venture-backed and had raised approximately US $32 million since its inception.)

The acquisition will expand Call Genie’s voice-enabled local search capabilities to include mobile advertising and mobile content delivery specifically focused on consumers who access Call Genie’s solutions via a mobile device,  stated an article in TechFinance.ca. In addition, Call Genie will now be able to offer a complete AdExchange (with pay per call tracking) that can be used with multiple media types and multiple services as part of an integrated solution or as a stand-alone ad exchange platform.

Call Genie said the acquisition will be accretive and revenues generated directly by PhoneSpots and through cross selling into Call Genie’s customer base will be incremental to previously announced guidance provided on future financial performance.