Directory publishers bent on enhancing their mobile presence are all too familiar with mobilePeople (www.mobilepeople.com), a local mobile search provider based in the UK and Copenhagen. mobilePeople builds mobile presence, distribution and advertising solutions using its award-winning white label solution, liquid, which offers a aWAP solution and a downloadable Java application.

The company has launched with publishers and media companies in 12 markets and 8 languages processing millions of local mobile searches every month. Their brag-worthy roster of global customers include Yell.com, Gouden Gids, Promedia, Golden Pages, P’ginas Amarelas, Schibsted, FAST Search and Transfer, Sensis, Eniro, and the Yellow Pages Group (NZ), among others.

Last week, mobilePeople further strengthened its position with the introduction of its liquid Advertising Suite.

The solution is designed to improve monetization opportunities through presentation of contextually and geographically relevant mobile advertising to mobile users. The liquid Advertising Suite consists of the liquid Ad Server, the liquid Adsite Builder, and liquid SMS Links. The Ad Server provides the capability to deliver targeted mobile ad campaigns for directory publishers. This is an attractive service for their active local advertisers who are looking to complement traditional listings which are based on yearly subscriptions with additional flexible campaigns. The Adsite Builder means the tools for rich and specific mobile adsite creation are available. SMS links is tailor made for directory assistance to add value to SMS messages using text or map links.

The liquid advertising suite is integrated with the highly successful mobilePeople liquid Mobile Search Platform, launched in 12 markets worldwide. With mobile search advertising predicted to grow from $1.4 billion in 2006 to $2.9 billion by 2011 the opportunity for directory publishers to monetize their mobile offer is huge.

Through Ad Suite, the advertisements can be targeted to users based on time, keyword, category or location. The mobile user’s behavior also impacts the adverts that appear during their user session. The design of the Ad Suite enables provision of relevant advertising to users and provides ontology bases upsell opportunities for directory publishers.

We have developed and tested local mobile advertising products that are highly relevant to Local Advertisers and Directory Publishers and based on our experience with both users and advertisers the solution is ready for global rollout, said Jens Andersen, CEO and co-founder of mobilePeople, in a statement.