The future of mobile technology looks bright, but gizmos and other such tech-savvy tools shouldn’t only target enthusiasts but regular users as well. This was the sage advice of mobile experts and executives from digital marketing agencies, IT World Canada reported.

An expert of panels questioned the limited longevity of gizmos versus the simple mobile technologies for the regular user. Mobile technologies do exist in quantity, but the majority are sophisticated devices targeted at the enthusiast, said Chad Stoller, executive director of emerging platforms with New York-based digital marketing agency Organic Inc. Mobile developers, he said, need to give the regular user a real compelling reason to adopt handheld technology, like offering practical functionality that complements everyday needs.

Gizmos, the attendee pointed out, may be cool and initially fun to use, but often quickly lose their value, the IT World Canada article stated. The regular mobile user who needs basic technologies for everyday functions remains a large untapped market, acknowledged another panel speaker David-Michel Davies, executive director with New York-based Webby Awards, an international award that recognizes Web sites.

Stoller also said developers will eventually have to figure out a social graph or rules, based on the logic behind daily communications, to influence how mobile devices affect users lives.

Users don’t want to receive location-based alerts every time they pass a targeted point of interest, said Eric Breitbard, senior vice-president of clients services with Los Angeles-based interactive agency Schematic Inc. Location-based intelligence will play a large role in the future of mobile devices, Breitbard predicts, adding the ability to set relevancy rules will be valuable to gaining control.

Eventually, the mobile platform will see the emergence of toolsets to address those communication challenges, predicted another panellist Derrick Oien, president and co-founder with San Diego, Calif.-based Web-based mobile platform provider Intercasting Corp. Speaking of the mobile arena in general, Stoller said it’s always impressive to witness an innovative idea that doesn’t rely on sophisticated equipment.