Australian mobile phone users are in for a Google onslaught. Seeking to entrench its hold on the mobile search market in Australia, Google has launched a new, more powerful version of its existing mobile search tool better customised for the land Down Under, ITwire.com reported last Feb. 27.

Google is claiming to have a faster and more intuitive search interface for mobile phones, as the company wants its mobile search tool to dominate on mobile phones just as it does on the desktop. Although mobile Google search has been available on phones for some time, Google promises that more relevant results that are just a click or two away, and that Australians will get results that best fit what they’re looking for.

You can find Googles new mobile search service on any phone with a web browser by visiting www.google.com.au/m.

Similar to the mobile search services of Yahoo Go or Windows Live, Google says they combine search results from different bodies of information, so users don’t need to sift through both mobile and regular web results, or specify their search type. Instead, Google searches through the whole web, mobile web, news articles, local business listings, and image index to get the information needed and then provides the most relevant results.

Mobile search has definitely become more intelligent, and thanks to Google and other such trailblazers, one can expect a growing number of users to start searching  or keep searching  on their mobile phones.
Google says they remember a user’s recent search locations, providing relevant local results in subsequent searches with no need to retype the location every time. So whether you’re in Perth or Sydney, once you have entered a location, searches for weather or restaurants, for example, return information tailored specifically to that location.

“We’re excited to introduce Google’s new mobile search service, which will make it easier and faster for people to find what they’re looking for anytime, anywhere, said Googles Group Product Manager Carl Sjogreen. With millions of mobile phones in use in Australia, our goal is to make the Google search experience even more useful and relevant for users on the go.”