Last April 1, the Cambridge, Mass.-based mobile search and advertising provider, JumpTap (www.jumptap.com), closed a deal with NBC Universal to be their ad solutions provider for delivering advertising inventory for multiple NBC Universal WAP sites (including NBC Entertainment, NBC Sports, Universal Pictures, USA Network, SCI FI Channel and Bravo).
JumpTap will sell available NBC Universal WAP [...]

Multi-media file sharing over the web has just become way simpler. Like a Dummies Guide for Media Sharing, EnjoyMyMedia turns your Windows folders into vehicles for private file-sharing across the Internet. It’s been likened to having your own broadcast media channel.
Many of the existing, similar sites such as SplashCast, Vizrea, Veodia, Bubbleshare, MixerCast, Flektor, Stickam, [...]

On April 1, AT&T and Microsoft Corp. announced a collaborative alliance that will transform the way consumers shop for mobile devices. AT&T will become the first company in the world to bring Microsoft Surface to life in a retail environment, giving customers the ability to explore their mobile worlds using touch and device recognition technology. [...]

The Yellow Pages are definitely not dead in Egypt and the same goes for Portugal, apparently. According to Armando Alves of the A Source of Inspiration blog (www.asourceofinspiration.com), they better not be.
Craigslist has just opened their Portuguese version and Google is starting to take local search and location based services more seriously in Portugal.
PAI (Portuguese [...]

While Sensis is based in Australia you can no longer say they are down-under. Their brilliant turn around had over 650 Yellow Pages industry executives gathered in LasVegas April 6-9 for the YPA Association Annual Conference, captivated. How did Sensis revitalize the print yellow pages and see up to 10% usage growth in urban centres?
Sensis [...]

Last March 17, Yellowpages.com announced a multiyear distribution deal with Microsoft. This month, Yellowpages.com’s local listings and advertisers will begin appearing across Microsoft properties, including, MSN Yellowpages, MSN Search, Live Search and Maps.
Financial terms of the transaction were not disclosed, according to a Kelsey Group report. Typically, however, these distribution deals involve a minimum guaranteed [...]

Here’s a bit of amusing Yellow Pages news from another corner of the world. Egypt Yellow Pages the official publisher of Yellow Pages branded products in Egypt announced last March 31 that it had nearly exhausted its entire current print run of its 2007/08 Yellow Pages print directories, the Cairo, Alexandria, Industrial Areas, Delta & [...]

Someone has been following in the giant’s foot steps. Yell.com, the UK equivalent of Yellow Pages, recently launched netReach, which is quite similar to Google AdSense. Their advertising syndication product is aimed at online media owners and Yell.coms advertiser base.
The services combines Yell.coms content with filtering techniques, and is designed to prevent inappropriate adverts being [...]

Strategic partnerships between companies seem to be paying for the Internet Yellow Pages (IYP), as proven by the significant and noteworthy increases in seach traffic throughout the nation. This was the result of a recently concluded study by research firm ComScore, DMNews.com reported at the end of last month.
According to ComScore, Yellowpages.com Network forged a [...]

Forbes magazine recently carried an interesting article on mobile trends and the future of the mobile industry topics which are on everyone’s lips these days.
Forbes consulted with the head of the London-based design consultancy firm Fjord, Christian Lindholma decade-long veteran of Nokia who has also had noteworthy stints with Yahoo!’s mobile group who peered into [...]

Matchpoint.com had some interesting thoughts on the Yellow Pages industry. Like the Kelsey Groups March 13 report, they believe that the Yellow Pages are, essentially, all about leads since small businesses consider it such a dominant component of their local advertising efforts.
According to YPA usage data, print usage was stable at 13.4 billion and IYP [...]