Here’s a bit of amusing Yellow Pages news from another corner of the world. Egypt Yellow Pages the official publisher of Yellow Pages branded products in Egypt announced last March 31 that it had nearly exhausted its entire current print run of its 2007/08 Yellow Pages print directories, the Cairo, Alexandria, Industrial Areas, Delta & North Coast edition and the Sinai & Red Sea edition.

Marc Lambert, Managing Director of Egypt Yellow Pages attributed Egypt’s appetite for the company’s products to a flourishing economy and a well structured marketing campaign educating the residents of Egypt just how easy it is to find a business and service using the Yellow Pages. Lambert also added Having a well thought out distribution plan has really allowed us to deliver maximum return on investment for our advertisers.

With nearly 100% of the quarter million Yellow Pages print directories now in people’s hands, homes and businesses throughout Egypt, Yellow Pages directories will continue to facilitate the buying and selling of virtually any product or service available in Egypt, their press release stated.

Year after year the demand for our print directories keeps growing and growing, commented Engie Ali, Distribution Manager for Egypt Yellow Pages. Due to such phenomenal directory demand we will be printing 30% more directories in our next print run. This means an additional 75,000 directories to be added to the print order in 2008. The combined distribution for the coming year will now be 325,000 Yellow Pages directories.

The company also stated that they have no more directories in stock for distribution for the next few months, a clear sign of success for Egypt YP, it seems. All 325,000 copies of the new 2008/2009 Egypt Yellow Pages print directories will be ready for distribution starting June 2008.

It’s always wonderful to hear how the print edition is faring well in a far removed area of the world, from Egypt at that. But I also have a nagging feeling that their press release may also be a brilliant PR move to underprint directories and get people vying for the few that were printed. Cool!