Last Monday, April 28, VideoBloom completed an index of Nasdaq companies that have video on their websites. The findings from VideoBloom’s Video-Enabled Web Index (or VIEW Index) report that 48% of NASDAQ 100 companies have online video on their Web site; 52% do not offer any Web video.

Many of the companies that do not have online video are in the pharmaceutical, semi-conductor and computer hardware industries, while the media, Internet, games and software industries feature Internet video prominently.

Among the 48 companies that have Web video on their Web site, there is a variance in the number of clicks it takes to get from their home page to the online video (8 companies showcase video on their home page). 16 companies have Internet video one click away, 10 companies take two clicks to find the online video and 22 require three clicks or more.

It becomes apparent that the bigger the company, the stronger the likelihood they will use video. Today, the larger companies’ online video use tends to be more sophisticated and prominent but the smaller companies’ Web sites are catching up and becoming more video-enabled.

Here are some additional findings from the report:

* 26% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.

* 12% have built a sophisticated video center, i.e. a video management system geared towards end-users.

* 7% give access to such video center directly from their home page (one click away).
* 10% display video ads for their products in the site; 5% display video ads on their home page.

* 7% offer a full-fledged video center comparable to a corporate TV channel.

* 15% offer a full-screen video option.

* 24% open video in a new browser Web page.

* 4% use a pop-up window to display video.
* 3% display online video with a closed captions options.

* Video formats: 34 companies use Flash video, 28 use Windows Media Player, 8 use QuickTime, 7 use Real Player