The demand is definitely growing for new communications services which strategically enhance customer service and build a competitive edge.

Last May 6, Innovectra, an online advertising technology pioneer and the first company to publish an integrated electronic Yellow-and-White pages directory, announced a new speech technology partnership with Audiopoint to enhance Innovectra’s ActivImpact offering.

 This new partnership is designed to extend and enhance revenue generation activities for the company’s Internet Yellow Pages (IYP) partners and the millions of advertisers they represent. The new voice service will be marketed under ActivImpact as Activ411.

“Audiopoint’s R&D continues to push innovative speech technology making our partnership a perfect fit. Their speech platform seamlessly complements and enhances our digital advertising platform and offers consumers another easy way to find the local products and services they need,” said Thomas C. Lewis, CEO of Innovectra. “Offering our IYP partners another channel for consumers to reach their local advertisers is a powerful platform extension.”

With Activ411, Innovectra will provide simple voice based access to all of its web-based publisher’s IYP directory data and services through the use of the standard telephone and mobile cell phone. All the user needs to do is speak.

ActivImpact, announced last January 2008, was designed to impact and improve the performance of IYP’s online search properties. In addition to the newly announced Activ411 technology, the other features of ActivImpact include SEO, SEM, Mobile, Widgets, LeadSites, Video ads and Dynamic Couponing.