Everyone thought Yellow Pages was dead, but Sensis believed that print never loses its touch. The recent financial success of ‘Australia’s Search Engine’ has actually proved that, in order to succeed, good management and determination are the most important factors. Taking a cue from the success of online search engines and Yellow Pages, the Sensis team thought ‘why not?’. The results for the year 2008 have been amazing. The company’s revenue has grown almost 10%, which is no small feat considering the fact that the Yellow Pages was almost a dead concept.

In a recent convention, which was held in Sydney, Telstra revealed to the world it’s success story and how, along with a current workforce of 46,649, it grew into one of the biggest names in the world of directories and advertising. Breaking ground in the fields of advertising, directories and the Yellow Pages, Sensis has shown tremendous growth and increased its revenues with strong and proper management.

Complete transcript of the convention and the details about Sensis’s progress have been released for the benefit of the general public. The firm seems to have no qualms in sharing everything with the consumers!

After looking at the statistics, it is certain the Yellow Pages is not dead, print has not lost its appeal and touch, and hard work and good management are all that are needed in order to succeed. Sensis is calling 2010 a big year for the firm. New developments are envisioned and the company’s revenue is expected to be at an all time high.

Sensis CFO, John Stanhope says, “We are reaffirming our fiscal year 2010 free cash flow objective of between $6 billion and $7 billion. This is a critical target. It is one which we watch very carefully, and it is the overall objective of our transformation”. Will it happen? Looking at the current results, most definitely. When a firm focuses more on satisfying the general population and aims at doing good without thinking too much of the profits, it is bound to grow!

All the best to Sensis for its future and many congratulations for the present success.