The day, Apple introduced the I-Phone to the market, they revolutionized the whole mobile experience and enabled consumers the opportunity to taste the fruits of advanced and unprecedented mobile internet search for the first time. One of the most dynamic applications provided via I-Phone is that of Local Based Searches. The I-Phone allows users to [...]

 
The Yellow Pages Industry, long ruled by an elite class, used to regular golf and 65% plus profit margins, needs to come to a new reality. The viability of the product is very much part of the new age but only if they listen to the needs of their customers, rather than driving them out of business [...]

Ok, so you had better not get caught working from home in pjs because now there’s video chat brought to you by no other than Google. Gmail allows you to switch from email to chat, to chat to video. Imagine all in one application. It works on MAC and PC and all you need is [...]

 
 
“The beatings will continue until morale improves”
 
Is your organization run by an autocratic individual impressed with their own genius who adheres to such beliefs that to perform employees need to be directed, controlled, coerced and yes, flogged?  Regardless of the “Company’s Top 100” best managed sign on the office wall its time to take [...]

 
 
“Mums!” my 6 year old son exclaims as he punts open the door to my office and I brace for his less than graceful landing on my lap. He sucks back his milk eyeing the yellow pages directory on my desk. “What are the yellow pages?” he asks. I explain that it is a book [...]

Did you know that 13 hrs of new video is uploaded every minute onto YouTube and over a half a billion photos make it onto Flickr in a day? These staggering statistics point to a significant change in internet behavior and in how we now approach search marketing initiatives.
It was only May 2007, when Google [...]