Layar:The Mobile Augmented Reality Experience
Posted by Elizabeth Gage | Under Videos Sunday Oct 25, 2009Real-time digital information can be gleaned through using the camera on your mobile phone. Layar is one of the companies leading the pack. Mobile phones are still limited in their AR capacity but it won’t be long until AR apps will be able to recognize physical objects and produce deep content and detailed 3D animation sequences raising the bar on engagement and for innovation in advertising.