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Google TV: The strategy and where to put the set-top box

Monday Apr 5, 2010

Google has recently partnered with Intel, Sony and now Logitech to create an Android-based platform that will bring the internet right into your living room.

This means that you will be able to stream online YouTube videos and search capabilities and keep up to date with all your social networking friends from yet another device – your television. The question is though, since the internet is a text-heavy medium, will reading Tweets and your favourite blogs while sitting ten feet away from the screen be comfortable?

And, do we need another set-top box to add to our growing collection of cable, DVD players and gaming consoles?

Then there’s the whole Google ads issue. Google just wouldn’t be Google without Google ads.

According to a New York Times report, the motivation behind Google TV stems from ensuring that its “. . . search and advertising systems play a central role.”

Could it be that Google is trying to create a more “user-friendly” environment; as in use Google TV welcomes more ads into your home?

Another opinion states that the real driving force behind Google TV is not ads but Smartphone-inspired applications. According to the New York Times, Google TV-related products could be on the market as early as this summer.

We cannot ignore the fact that bringing the internet to living room televisions has been attempted before; albeit unsuccessfully. Now Google is up at bat. Will they be a game changer? One only has to look at Google’s track record to be both curious and optimistic.

With so few details available on exactly what Google has in mind, there’s at least one question we can answer in anticipation: where to put that new set-top box!

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