Google Search Goes Down Under

Monday Mar 31, 2008

Australian mobile phone users are in for a Google onslaught. Seeking to entrench its hold on the mobile search market in Australia, Google has launched a new, more powerful version of its existing mobile search tool better customised for the land Down Under, ITwire.com reported last Feb. 27.
Google is claiming to have a faster and [...]


The Issues and Solutions for Internet Yellow Pages Videos

Saturday Mar 29, 2008

It may not be that noticeable, but local search and search engine marketing are undergoing rapid change. What was once a one-dimensional, text-only environment is now full of other forms of media, including, most significantly, video.
According to RealSEO.com, a lot of search engines and directory publishers are currently paying close attention to video and seem [...]


Mobile Technologies: A Reality Check

Wednesday Mar 26, 2008

The future of mobile technology looks bright, but gizmos and other such tech-savvy tools shouldn’t only target enthusiasts but regular users as well. This was the sage advice of mobile experts and executives from digital marketing agencies, IT World Canada reported.
An expert of panels questioned the limited longevity of gizmos versus the simple mobile technologies [...]


Digital Marketing: The Message is What Matters

Sunday Mar 23, 2008

As digital marketing strengthens its grasp over the industry, it would be wise to remember the basics. And as the pull of technology gets more tempting, the message more than anything is still what matters. The best way to move forward, after all, is to take a step back.
In a nutshell, this was the sage [...]


Phone Number Audio:A Bit of Fun for Phone Directories

Friday Mar 21, 2008

Free online phone directory TelephoneNumber.com seems to have succumbed to the fun side, at least with their new audio feature. Just two months after officially re-launching their website with a host of new features, founder Mike McManigal already has something new and engaging up his sleeves.
Last Feb. 26, he announced a new feature, the Phone [...]


Yahoo! Unveils Open Search Platform

Wednesday Mar 19, 2008

Recently, I wrote about Yahoo!’s widely-publicized potential tie-up with Microsoft. But its business as usual at Yahoo, despite all the juicy speculative talk over partnerships and recent layoffs.
The Gartner Blog’s Allen Weiner reported that, as part of the company’s ongoing efforts to showcase its search differentiation, Yahoo! has unveiled an “open search platform,” which gives [...]


Patent for “Yellow Pages Phone” Up for Grabs

Monday Mar 17, 2008

The annual Ocean Tomo Live IP Auction usually brings together hundreds of key decision-makers in the intellectual property and investment communities. During the Auction that will be held on April 2 at the Ritz-Carlton in San Francisco, there will be an interesting patent for sale.
Clarke-Boler Technologies revealed that they will be offering Lot #51a (comprised [...]


Screen Digest forecast:Online Advertising to Buffer Global Ad Slide

Friday Mar 14, 2008

Fears of the looming US recession have put the world’s media economy at risk, buffered only by the current elections and the upcoming Olympics. But according to a recent forecast on global ad released by Screen Digest in London, it is the Internet that will truly keep the global ad economy from sinking.
In fact, thanks [...]


Search Engine Consolidation: Yahoo! shops for a partner

Monday Mar 10, 2008

Along with all the buzz over mobile, there is also a lot of talk on search engine consolidation, as Search Engine Land revealed.
According to the Yellow Pages Association (YPA)’s President Neg Norton, this was spurred by recent whispers involving the Yahoo! and News Corp. deal, a potential integration with MySpace, and whether the talk is [...]


Google search on Nokia handsets:A Defensive Move?

Saturday Mar 8, 2008

Mobile telecommunication networks are growing at an alarming rate, thanks to mobile phone models that allow consumers to do practically everything their computer can do. Internet companies are thus moving aggressively to bring search, e-mail, mapping and other familiar online services to these multi-functional handsets.
Search is definitely joining the mobile bandwagon. During the recently concluded [...]


Once-sparse Google pages testing out Video Ads

Tuesday Mar 4, 2008

If there is one defining characteristic of Google, you could say its their decidedly sparse and simple pages. The only busy, graphic element being their logo, which changes now and then to a particular theme or holiday. But for the most part, on their most important pages (the results of their search engine), ads consist [...]


mobilePeople:Next Generation Solutions for Directory Publishers

Saturday Mar 1, 2008

Directory publishers bent on enhancing their mobile presence are all too familiar with mobilePeople (www.mobilepeople.com), a local mobile search provider based in the UK and Copenhagen. mobilePeople builds mobile presence, distribution and advertising solutions using its award-winning white label solution, liquid, which offers a aWAP solution and a downloadable Java application.
The company has launched with [...]